Your business logo is doing one of two things. It’s either drawing customers in or it’s sending them running to your competitors. There is no middle ground here. Having a strong, appealing logo will help you build customer confidence and trust. But, if your logo is bland and generic, consumers won’t take you seriously and you’ll be the joke of the marketplace.
Is a logo really that important? Yes, it is! It’s one of the first things most people notice about your business. If you don’t have a well-designed logo, you’re missing a chance to leave a good impression about your company. If you don’t have a logo at all, you’re not even in the game. You should stop reading this article right now and hire a graphic designer who can create a professional logo for you!
Granted, there are a lot of things that go together to make up your company image; but the player on the front line is your logo. The fist impression left by your logo can be the very thing that determines whether a prospective customer spends money with you or your competitor. If your logo leaves a positive, professional image and draws people in, you have a winner! If it doesn’t, you have a loser, and you need to have it updated and redesigned.
Is your logo attractive or repellent? It’s important that you find out; because it’s one or the other. You may have a “pretty” or “artistic” logo, but if it’s not drawing customers into your business, it’s not doing you any good.