More and more businesses are moving to the cloud with a proliferation of connected devices, mobility solutions, and infrastructure-as-a-service offerings. This has made video conferencing (VC) more useful than ever before to businesses of all sizes.

Ensuring that most companies avail of the wide-reaching benefits of video has become much easier in the environment of the cloud. IT infrastructure and security concerns are a thing of the past. Video conferencing in the cloud is boosting collaboration and productivity even as it reduces the total cost of ownership. It is fast emerging as the preferred communications medium for various businesses.

A white paper by Lifesize explores the major trends that have been driving video conferencing in the cloud.

1) Availability of IT-as-a-Service: With video moving to the cloud, the security issues that businesses were concerned about are no longer relevant. With the cloud, IT is delivered and maintained as a service, without the need for expensive and complicated on-premise server technology. Also, software-as-a-service VC delivery has made this technology easy to use. Firewall issues are no longer a concern and users need no longer know where infrastructure ends and the video endpoint begins.

2) Increasing use of connected devices: The worldwide market for connected devices, which are products that allow users to access the Internet, surpassed 6 billion units in 2014. Connected devices and the services behind them are becoming seamless. This means that for most businesses, everyone in their mobile workforce can get a top quality, high definition video conferencing experience on any connected device without a complicated setup.

3) Better supply chain management: Using cloud-based VC, companies can talk across and among organisations. Most companies have a network of customers, suppliers and vendors with whom they have to maintain close contact. As technology moves to the cloud, everyone in the supply chain will have equal access to video conferencing capabilities.

4) Emerging popularity of WebRTC: Web Real-Time Communication (WebRTC) enables browser-to-browser applications for voice calling, video chat and file sharing without using plug-ins. WebRTC technology will not replace existing video conferencing products, but will complement existing technologies. For most companies, WebRTC is an easy and secure means of connecting external users to video conferences. Rather than downloading a proprietary system that may not allow intercommunication among users, WebRTC makes video conference connection as easy as pushing a button on a browser.

These trends will continue to evolve and will influence VC in the cloud. With increasing numbers of businesses moving to cloud-based video conferencing, seamless communication and collaboration is here to stay. Here’s to an enjoyable and efficient video conference!

Source by Mona Barbhaya