It may be argued that the iPhone is not the best phone available in the market. However, it is undeniable that iPhone is leading the pack in smartphones while other companies scramble to produce competitive smartphones. The tactile experience provided by a touch screen phone plus the myriad uses of a smartphone in a handy gadget is an irresistible combination that makes something that is not essential to life necessary. Apple has redefined the phrase “eye candy” by designing computers and iPhones in candy and eye-popping colors instead of the humdrum grey and black. Providing the owner options to customize from a range of designs and to choose from a range of models best fitting their needs is often the strategy of most leading companies. Apple has taken that one step further by offering products that are so innovative, a need is created for those products.
Innovation is best exemplified by the iPhone which displays flexibility and user ease of use due to topnotch construction and high technology application. The iPhone is so well-crafted it can handle quite complex applications with ease. Now that iPhone application development has been opened to non-Apple developers, the door is open for anyone to produce and market something from a simple game to a complex multi-level application to the millions of iPhone users worldwide. Games applications can be brick games, quizzes, games of strategy, puzzles, board games, high-energy war games and multi-player games that entice groups to buy more iPhones for unlimited fun and to fit in.
For the serious and hard workers, iPhone application development has empowered more men and women to work on the go and provide real-time output through business applications. Location and physical presence has ceased to be hindrances as iPhone applications provide calendar services and access to business reports, trends and surveys so that a person can attend a meeting while halfway across the globe without missing important news. Emailing and browsing through documents are a breeze for a busy person who has pockets of free time at the airport for example. Search engines, money management tools and other nifty business applications on the iPhone can make a laptop redundant.
While Apple has revolutionized the mobility of music with its iPods, the iPhone showcases fun and interactive entertainment applications as well. Music, radio, movie reviews and information on local events make sure that the user doesn’t miss out on something hip. Social networking applications are extremely popular and allow people to feel connected virtually and anywhere.