hiring your own manager

Have you ever considered hiring your own manager as an artist? In the dynamic and competitive world of art, having a skilled and dedicated manager by your side can make all the difference. From securing opportunities to handling negotiations, a manager can provide the support you need to focus on your craft and thrive in the industry. In this comprehensive guide, we’ll delve into the process of hiring a manager, explore the advantages it offers, and address common questions to help you make an informed decision.

Hiring Your Own Manager as an Artist: A Transformational Step

Hiring your own manager as an artist might be one of the most pivotal decisions you make in your career. It’s a step towards elevating your art from a passion to a profession. Here’s how a manager can empower your journey:

Navigating the Artistic Landscape with Expertise

Partnering with a manager brings a fresh perspective to your artistic endeavors. A seasoned manager possesses a deep understanding of the industry trends, market demands, and audience preferences. This knowledge equips them to guide your career strategically, helping you choose projects that align with your artistic vision while appealing to your target audience.

Streamlining Opportunities and Exposure

A proficient manager excels at networking and building connections. This means access to a wider range of opportunities that might not have been accessible otherwise. From exhibitions and collaborations to media features, your manager’s network can open doors that propel your career forward.

Negotiations and Financial Management

Negotiating deals can be challenging, especially when it involves pricing your artwork or securing fair compensation. A manager is skilled in these negotiations, ensuring that you receive the value you deserve for your creations. They also handle financial aspects, allowing you to concentrate on your art without worrying about the business side of things.

Time Management and Focus

Artists often juggle multiple responsibilities, leaving limited time for creating art. A manager takes over administrative tasks, scheduling, and communications, giving you more time to focus on what you do best: creating captivating art that resonates with your audience.

The Process of Hiring Your Own Manager

Now that we’ve established the significance of hiring a manager, let’s explore the step-by-step process of finding and collaborating with the right manager for your artistic journey:

1. Self-Assessment and Goal Setting

Before embarking on your search for a manager, take time to reflect on your artistic goals and aspirations. Define what success means to you and identify areas where you need support. This self-awareness will guide your manager selection process.

2. Research and Shortlisting

Use online platforms, networking events, and recommendations to compile a list of potential managers. Look for managers with experience in your specific artistic niche, a track record of successful collaborations, and a strong network within the art industry.

3. Initial Meetings and Interviews

Initiate conversations with the shortlisted managers. These meetings are an opportunity to discuss your goals, learn about their approach to artist management, and evaluate if your personalities and visions align.

4. Discussing Expectations

Clearly communicate your expectations and requirements. This includes discussing the scope of their responsibilities, commission structure, and any specific goals you want to achieve under their guidance.

5. Agreement and Collaboration

Once you’ve found a manager who understands and shares your vision, it’s time to formalize the partnership with a contract. This document should outline the terms, responsibilities, and duration of the collaboration.

6. Hiring Additional Team Members

Depending on your needs, you might need additional team members, such as a publicist, booking agent, or social media manager. Each member contributes to different aspects of your career, creating a well-rounded support system.

7. Handling Conflicts and Challenges

Conflicts are inevitable in any professional relationship. A skilled manager knows how to navigate disagreements while keeping the artist’s best interests at heart. Open communication and a solution-oriented approach are key.

8. Leveraging Technology in Management

In the digital age, technology plays a crucial role in management. From data analytics to social media tools, embracing technology can streamline operations and provide valuable insights into your audience and career progress.

9. Measuring Success and Progress

Success should be measurable and adaptable. Work with your manager to set realistic goals and metrics to track your progress. Regularly assess whether your career is advancing in the desired direction.


In the realm of music, hiring your own manager and cultivating a dedicated management team can be the catalyst for your career’s growth. By relinquishing certain responsibilities to experts, you can fully concentrate on your creative journey, knowing that a team of professionals is working diligently to bring your vision to life.

FAQs about Hiring Your Own Manager as an Artist
Do I need to hire a manager if I’m an independent artist? 

Hiring a manager can significantly benefit indie artists by providing industry insights, negotiation skills, and valuable connections.

How Much Does a Manager Typically Charge?

Manager fees can vary widely based on factors such as experience, reputation, and the scope of services they offer. Some may charge a percentage of your earnings, while others might charge a monthly retainer fee. It’s essential to discuss these terms upfront and ensure they align with your budget.

Can I Have a Trial Period with a Manager?

Yes, many managers offer trial periods to gauge compatibility and effectiveness. This can be a great way to test the waters before committing to a long-term collaboration.

What if My Manager Doesn’t Understand My Artistic Vision?

Effective communication is key. Regularly update your manager on your creative processes, inspirations, and long-term goals. This will help them understand your vision and tailor their strategies accordingly.

Do I Still Have Control over My Artistic Decisions?

Absolutely. A manager is there to support and guide you, not dictate your creative choices. A good manager will respect your artistic autonomy and work collaboratively to achieve your goals.

How Can I Ensure a Successful Manager-Artist Relationship?

Open communication, mutual respect, and shared goals are the pillars of a successful collaboration. Regular check-ins, clear expectations, and a positive working dynamic contribute to a fruitful manager-artist relationship.

Can a manager help with international bookings? 

Yes, an experienced manager can leverage their connections to secure international opportunities for your performances.

What if I Want to Change Managers?

If you find that a manager isn’t meeting your expectations, it’s important to have an honest conversation. If the issues persist, you have the option to terminate the contract and seek a new manager who better aligns with your needs.

How do I know if my management team is effective? 

Regularly assess your career progress, the achievement of set goals, and the overall satisfaction of your team’s performance.