You must first realize that a book’s cover is the equivalent of a product’s packaging. What is on that cover, or packaging, is advertising, or promotional copy. You must figure out what needs to be on that cover in order for a buyer to choose your book over the many others that cover the same topic. What needs to be on your book’s cover that will draw in, or attract, a buyer? You must separate yourself from your personal feelings about your book, and think like the buyer would think. What would attract you to a book like yours? Your book cover’s ability to attract buyers will have a direct effect on how well your books sells. So, don’t be afraid to design several covers. And don’t be afraid to hire professional help.

1. The Title Should Be Readable From Six Feet Away

This is a good general rule for most book covers. This is especially important if you ever plan on having your book on the shelf of a bookstore. This will also help with design tip number 3.

2. The Font Should Be Readable And Appropriate

If your cover’s font is too fancy or complicated, it will too difficult for buyers to read your cover. This will also be important when it comes time to reduce the image of your book cover that will be viewed on the internet. Don’t be afraid to use one font for the main title, and another for the subtitle.

3. The Cover Should Be Recognizable As A Thumbnail Picture

This is extremely important in today’s internet world. Most buyers today will only see your book’s cover as a tiny image before they buy it.

4. The Cover Images Should Reflect The Theme Of The Book

There should be some connection to the overall subject matter and theme of your book.

5. Include Testimonials On The Back Cover

Put several testimonials from big recognizable names on the back of your cover.

6. Include Really Impressive Testimonial On The Front Cover

Put your most impressive testimonial from the most recognizable person that you can get.

7. Include The ISBN, The Price, And The Bookland Bar Code on Back Cover

Amazon, and every bookstore in the world, will only accept your book if it has the appropriate Bookland bar code.

8. Include Bookstore Shelving Category On Back Cover

You put this on your back cover so that the bookstore clerks don’t put your book in the wrong section of the bookstore. It also helps the buyer quickly categorize the book in their own mind.

9. Put Information About The Author On Back Cover

Include any relevant and impressive information about the author, and possibly a picture. This is to help convince the buyer that the author is qualified to write this book.

10. Avoid White Background

Book covers with white backgrounds will simply disappear on the internet, so you should generally avoid white.


The book’s cover is your opportunity to make a great first impression, and get the attention of those that need and want your help. And people really do judge a book by its cover. By utilizing these ten tips you will greatly increase your chances of making more sales, and helping more people.

Source by Joseph C Kunz, Jr