When Instagram was put up in 2010, nobody thought that it could be used for e-commerce, or to promote businesses. It was purely for photo-sharing among a circle go friends. They did not even optimise it for analytics because it was made for fun and not for business. However, times have changed, and now that almost every medium that existed can be used for business, the same goes for Instagram. Here are some ways on how you can make the platform work for your business’ advantage.
Put effort into recruiting followers. Whether your Instagram business will work or not depends highly on your reach, or in this case, your Instagram followers. Make sure that people see your posts, and for this to happen, you have to get them to follow you first. There are a lot of ways to do this-you can hold a promo that requires them to follow you, or your can make your posts interactive so that it appears on the activity feed of the network of the people who follow you. Once you get a good base, you can now entice more people with good content.
Use the functions of the app and other apps that can host Instagram to increase awareness about your page. First off, there are several apps that allow you to repost posts from your followers and vice versa. Using creative and new business ideas, plus your engaging content, you can get people to repost your posts and this way, their followers can be aware of your page. Similarly, if you get a good feedback on your products from one of your patrons, you can repost this. Using hashtags on your posts also allows you to keep track of the posts made by users that you are not following.
Extend the reach of your Instagram posts and videos by cross-posting them on other platforms. If you also have an official account on other social networking sites such as Facebook and Twitter, this could help you get more followers because of the increased exposure of your page. On the other hand, if Instagram is the only platform you are present in, you can do deals with bloggers, or other online influencers so that they will embed your content on their blog or Twitter for their fans and followers to see.
With more than a hundred million users and an almost infinite number of online business ideas, one glaring fact is that Instagram is one platform that holds a lot of potential for your business. Turn this potential into an actual advantage by creating an official account for your business as soon as you can. Do not forget the guidelines we just mentioned!