To many webmasters and search engine marketers, keyword selection is about choosing relevant keywords that have little competition and decent search demand. The truth is, selecting the right keywords to optimize for your website is definitely more than that.
There are a couple of things to look out for and I hope this article will help give you some inspiration to identify profitable keywords for your online business.
1. Decent Search Demand
Yes, most of the people out there are right on this one. This should be the first consideration before you start to optimize your website for any keywords. You need to make sure that people are actually already searching for what you are going to optimize for. Don’t waste time on keywords that have low search volume. It’s like opening a huge mall in the middle of the desert. You don’t have to be a rocket scientist to know that there will be little shoppers.
2. Assess the Competition Level
The fundamental concept to this is that if you want to fight someone, make sure that you choose one that you “think” you can beat. Can you imagine yourself fighting and winning a Mixed Martial Art heavyweight champion? If not, you better know the rules, learn to be smart and how to pick the right fight or you are going to lose every single one.
3. Researching Keywords vs Buying Keywords
To make things simple, keywords can be broadly categorize into Research or Buying.
This represents the searchers intent when they key in that specific keyword into the search engine. For example, someone who intends to buy a gaming laptop online would go through a purchase funnel like this. Initially, he would be searching using keywords such as “gaming laptop brands”, “recommended gaming laptops”, after which when he is done with researching and ready to buy in maybe 1 week time, he would search using keywords such as, “gaming laptop lowest price”, “buy gaming laptop model xxx online”.
It is common sense, and you have probably gone through the same process. Surprisingly, this is the part where 90% of the SEO marketers do not know. The money is in the buying keywords list. If you want to be successful, you got to optimize your website for buying keywords. Consider keywords such as review, buy, order, discount, color, and deals.
4. Searches are unique – Stop Using that Keyword Research Tool for Today
Do you know that approximately 25% of searches on Google each day are new or have not been searched in the last 30 days? To add on to that, 90% of webmasters out there are using the same keyword research tools, and coming out with the same keyword list. Meaning to say, many people will be trying to rank for the same keywords. It’s time to put your knowledge of your industry into use. Are your potential customers using any slang or terms for any particular item?
A quick tip to find unique keywords would be to go through your search log on your website. This would tell you exactly what your target audience are looking for.
5. Long Tail Keywords – Don’t Forget About Them
It has been reported by Google that approximately 54% of their search queries are greater than 3 words. In addition to that, based on Hitwise data, it was reported that long tail keywords that fall outside of the top 10,000 keywords accounted for 70% of search traffic.
It is important to note that while long tail keyword phrases tend to drive lower volume of traffic, when done correctly, the combined traffic can add up and make a difference. In my personal experience, these searches tend be of better quality as well because they are usually more specific.
Choosing and selection the right set of keywords to optimize is more than running your keywords through the keyword research tools. It also requires you to utilize common sense and knowledge of your industry. If you can take the above five points into consideration, your chances of success will surely be higher than the average SEO marketers out there who depend solely on keyword research tools.