Retargeting is a type of marketing that targets an audience that already knows who you are because they have in some way already engaged with you.
For example, if your audience saw an article you wrote and clicked through to your landing page, or they added a product to their shopping cart, or they otherwise engaged with you enough that you either have their email address, or they have installed a cookie on their browser due to visiting your site once.
Either way, it’s all based on the behavior and actions of your customer and or audience members. There are so many benefits to using retargeting techniques to get the word to your audience that they cannot be listed here. However, these benefits will get you started thinking about adding retargeting to your audience.
Keeps You at The Top of Mind of Your Audience
Most people are not going to buy from you the first time (or even the second time) they visit your site or landing pages. In fact, studies show that people need to be exposed to your brand multiple times to start to trust you enough to make a purchase. Each exposure increases the chance of them making a purchase.
Raises Brand Awareness
The more anyone is exposed to your branding, the more they’re going to notice your brand. When you run ads, sometimes the point is for the customers to see your offers and the opportunities you have. Those types of ads may look slightly different than an ad to get a direct buy, but they work.
Increases Return on Investment
It’s so much easier to market to someone who already knows what you offer. You’re starting with a little advantage over if they are a cold audience. If they already clicked through to your site or landing page, they already are interested, so any ads are going to be more effective for them.
Essential Component of Online Marketing
Retargeting is so important that you should add it to your marketing funnel right away. If you have a landing page at all or a website at all, you need to use retargeting to help you earn more money because it works.
Technology Makes it Simple
Today the technology used for retargeting works so seamlessly that you don’t even have to understand how it works. Just follow the detailed instructions given by the advertising platform you choose, and it will work. Because of this, you can focus more on the appearance and wording of your ads.
Makes More Sales
Your sales will increase when you use retargeting. The more your customers and audience are exposed to your offers and brand the more likely they are to purchase. Most statistics in marketing point to a new person needing 7 to 14 exposures to your brand before they make a purchase. This is a good way to speed up that process.
You can use technology via any advertising site such as Bing.com or Google’s AdWords to get started with retargeting. One of the easiest and least expensive ways is to use Facebook Advertising. Facebook will provide a pixel for you to install (and give you directions to do it) on your site so that your visitors get one on their browsers so that the platform can identify the right people to deliver the ads to.