The Secret of a Custom Landing Page
Facebook is here to stay. And lots of businesses are trying to use Facebook to generate leads as part of their Internet marketing Plan.
Up until now, they haven’t had that much luck. This is when we stumbled upon custom Facebook landing pages and how it is truly a great way to generate leads and sales.
And, just so you know, it’s actually a concept that involves 3 steps (I know, big shocker, right?). /p>Some of you may know what I’m already talking about; however, most businesses really don’t.
So, let’s refresh for a moment. Here’s how current businesses are using Facebook.
- They setup a Facebook page,
- Make a few posts
- Tell their friends to “like” them (this helps them to gain a following before they start to tell their businesses partners/customers about their Facebook endeavors.
- Then (once they’ve built their Facebook confidence) they tell their customers/business associates
- They make a few more posts
And all of this work really never leads them anywhere. There isn’t any sort of data capture area, or call to action (other than “Buy my product”).
Marketing with Facebook in 3 Simple Steps: Using a Custom Facebook Page in your Internet Marketing Plan
At Markomm (an Internet Marketing Company), we’ve helped some of our clients launch this particular campaign and we’ve seen some really good results:
- More traffic to their website
- More leads come from this technique
- Our clients are very pleased
Here’s how this system works:
Step 1: Yes, you do need to establish a “Call-to-Action”. No surprise there. However, you should make your call to action more of a, “value add” for the consumer. For example, we work with several window treatment dealers. A great value ad would be a “white paper” that someone could download. Around the holidays, you could easily write a white paper around “5 Amazing Tablescapes for your Dinner Party”.
Step 2: You set up a form on your website that will ask for a consumers Name and Email (that is really all you’ll need at this point…don’t let the form get too out of hand).
Step 3:(This is where the magic happens) You develop a custom landing page on your Facebook website. And this isn’t just adding a tab or something small like that. You are actually adding a graphical image that integrates your amazing call-to-action (that you established in step 1).
The image has a very strong call to action. It is very easy to identify what you (the business) would like the client to do. And it generates the desired result!
A lot of businesses are utilizing Facebook as a tool in their overall Internet Marketing Plan. This process will help you see some very strong results from your Facebook campaigns.
And there’s one final detail…ok, actually two.
Final Detail #1: Make your Facebook Welcome page your new custom landing page. This means that anyone who hasn’t “Liked” you on Facebook will land on this particular page.
Final Detail #2: Market: Send out a few email blasts to your current set of clients and invite them to your Facebook page. Also, send out some emails from a prospect list. You can also do some PPC advertising on Facebook to your Custom Facebook page.
What you’ll find is that your list will grow, you’ll be providing value to consumers, you’ll see some additional leads come in immediately and, over the long haul, you’ll see a good increase in sales simply by implementing this one little strategy.
Now, obviously, there are several minor steps in this three-step process (i.e. writing the email, identifying the list, developing the graphic, etc.) These are all things we can help you with. If you are interested in implementing this strategy as part of your Internet Marketing Plan, call Jeff at 866-503-7673 or complete the form on the Markomm website.