Blogging has become one of the most popular tools used to market a company. If you are a small business that does not have a blog, here are some statistics published by Social Media Today that will convince you to use a blog to market and grow your small business:

• Small Businesses with blogs generate 126% more leads

• 61% of US consumers have purchased products and services based on blog posts

• 70% of consumers learn about a company through articles

These statistics alone prove that blogs can be great resources for marketing products and services, lead generation and sales. A blog can also help small businesses establish authority, help to increase brand awareness and gain online recognition.

If you are small business that is thinking about setting one up, you should definitely do so. Here are 4 ways that you can use a blog to market your company:

Highlight your Expertise on the “About” Page of your Blog

The “About” page on your blog is a great place to your experience, expertise, and notable accomplishments.

Share Feedback and Testimonials from your Current Customers

Feedback and testimonials from your current customers are the best marketing weapons you have in your arsenal. Showing prospective customers that may be interested in using your services the positive feedback that customers have left you is worth its own weight in gold. When prospective customers visit your blog and see this information, they may be more inclined to contact you regarding your products or services.

Become an Authority in your Niche by Answering Questions from your Readers

Blog readers love to start discussions with authors and fellow readers, especially when they have become attached to your small business blog. To keep your readers engaged in your blog and to become an authority in your business niche, you should need to reply to comments as quickly as possible. If you don’t respond quickly or don’t open a communication line, it may result in a decline of readership and interaction from your readers or a slow growth in your blog. Using your comment forms, social media connections and email are all great ways to stay in touch with your readers.

Blog about Promotions and Deals Forthcoming in your Business

Do you have any special deals and promotions coming up for your company? If you do, posting those deals on your blog are a great way to get the word out about them. You can also use social media tools (which can be added to your blog) to spread the word about your promotions through the various social networking websites such as Facebook, Twitter and LinkedIn.

There are plenty of ways to market your small business on a very minimal budget. However, to date a blog is one of the most effective and low cost ways to do so. Get started today with marketing your company with the 4 tips shared here today.

Source by Kathy Waters