Affiliate marketing is one of the easiest ways that will allow anyone to be able to generate a wealth of income on the Internet.
And the best part of affiliate marketing is that, you can start making money online with this online marketing model with no products and services (what you will be doing here is that you will be promoting other peoples’ products and services for a commission – I’ll explain more in the next paragraph), and also, you do not need to have any prior business or marketing experience to get started. Neither do you need to be a technical expert as well to start making money with affiliate marketing.
For those of you who do not know how the affiliate marketing business model works, here’s a brief explanation on what affiliate marketing is all about – Basically, your job, as an affiliate marketer, is to connect prospective customers with the merchants (who you are promoting products and services for as an affiliate marketer). Whenever this group of prospective customers make a purchase at the merchant’s website, you will receive a certain percentage as commission (sometimes also known as referral fees).
While it is relatively easy for you to start generate some income simply by promoting other peoples’ products and services as an affiliate, however, if you want to be able to generate the kind of results that top affiliate marketers achieve month in, month out, there are 2 essentials of affiliate marketing you must know (as your success depends on them).
These 2 affiliate marketing essentials are traffic, as well as conversion. Let me explain to you what they are in more details:
No matter how appealing your affiliate website is (affiliate website is a website which you create to promote a particular product or service), or how attractive your offer is (where you can offer various bonuses to your prospective customers as an incentive for purchasing the product or service via your affiliate link), but if nobody knows about it, then there is no way you can generate even a single cent online.
Therefore, you need to be able to generate a considerable amount of traffic to your affiliate website.
When it comes to driving traffic to your affiliate website, there are many different traffic generation strategies available (both free, as well as paid) that will allow you to drive massive volumes of traffic to your website.
Some of the free traffic generation methods include article marketing (where you submit articles relating to the product or service you are promoting to the various top article marketing directories, and in the author’s resource box [which can be found at the bottom of the article you submit], you include a link to your affiliate website), social media marketing (where you connect with your prospective customers via the various social networking sites such as Facebook or Twitter, and you market to them in those sites), forum marketing (where you join forums related in the niche where you are promoting products or services in and you connect your prospective customers there), etc.
When it comes to paid traffic generation methods, some of them include Pay Per Click Search Engine Marketing (where you create keyword targeted ads on the search engines and whenever someone clicks on it, you will pay a certain amount of money to the search engines), banner advertising (where you post ad banners on websites relating to the product or service that you are promoting), etc.
Conversion is where your prospective customers, when they get to the merchant’s website, makes a purchase. And whenever that happens, you will generate a certain amount of commission for the sale you have just referred to the product merchant.
To ensure that you generate the maximum amount of commissions for your affiliate marketing efforts, you must make sure that the product merchant’s sales letter is convincing and compelling enough for prospective customers to want to take out their credit cards and make a purchase.
Therefore, prior to committing yourself to promote a particular merchant’s product, you should always read through the entire product sales letter in full and ask yourself this question “Is the entire product sales letter compelling and attractive enough for me to want to get the product?”
If, after reading the entire product sales letter, you are entirely convinced with it, then chances are, your prospective customers will feel likewise, and you can proceed to commit yourself to promote the merchant’s product as an affiliate.