It's time for a copywriting lesson. A copywriting lesson about writing good email subject lines, and getting people to open up your emails. As you may already know, you could have the greatest email, in full color and everything, and still have it flop because nobody bothered to open your email.
What good is crafting a wonderful email if nobody is going to open it? This is a very essential question that I want you to ask yourself because email marketing is the lifeline of your business. If people don't open up your emails … then you're doing something totally wrong with your email marketing efforts.
I want to give you a few tips that will help you to write email subject lines that get opened a lot. Right now my email marketing campaign is on fire. When I write my subject lines, I deliver to my readers something that they need to know about when it comes to marketing their business online. Hopefully you will begin to do the same. Here's tip number 1:
1) Don't send out super boring (and nauseous) sales emails
I bought a muscle building supplement from a major nutritional shop one day, and for a long time, they continued to email me regarding new products that they had to offer. But I never opened them. For a long while, they continued to send me the same boring email time and time again.
The email subject line went something like this: "Randall get over 20% off everything in our store!" Every 3 days this is the email that I received. Well while noting this observation, I realized that I needed to unsubscribe from their mailing list because those ridiculous emails were making me upset. Not upset because they kept emailing me – I became upset because seeing that same 1 email subject line started to make me nauseous.
Don't do this, ever. Here's another tip:
2) Personalize your emails
Here's something you may have noticed online. Some people who have landing pages designed to capture a lead's information – ONLY offer 1 option: to subscribe with just their email address. I personally don't like this. It works well for some people – but these are the kind of people who are awesome marketers. I take a different approach.
I like to have two fields on my landing page: 1 field for a lead's name, and 1 field for the lead's email address. To me it makes the whole experience more personal. So in all of the emails that I send out, I always mention my lead's name in the email. For me personally, this has boosted my sales dramatically. I stick with this option 100%, and you should too.
Email marketing is easy, but you have to stick with it if you want to see great profits in your business. Keep learning about email marketing, and how to write good subject lines that will get people to open up your emails. Your time will come when it's time you're your business to blossom, but you have to take it 1 step at a time. Let email marketing take you there.