Every email sent to a potential customer is considered as email marketing. Email marketing is very important for any online business for a whole lot of reasons.
1. Easily reach out to your customers:
Staying in touch with your customers through some sort of medium is a must for any business. Email marketing has just made it easier to reach out to your customers.
You can send a message to the whole list of customers easily and effectively.
2. Promote your brand:
When it comes to the sales of your product, it is all about promotion of our brand. The better the promotion, the better the results. Email marketing is a very good and effective way to promote your brand.
3. Discounts and offers updates:
Regularly updating your customers about the new offers and discounts is a good to boost your sales.
4. Increase your brand visibility:
Things that fade from eyes, fade from memories. Customers buy what they see, so it is very important to remain within your customers eye sight. Marketing makes it easy for you to increase your brand visibility to your customers.
5. Make new customers:
Make new customers by sending emails to people who have the potential to become your customers in the future.
Best email service provider:
MailChimp: MailChimp is the best email service provider there is, more than 8 million people use MailChimp to send emails. It has many features, a lot of pre-designed email templates and very good reporting. It is free for sending low volume of emails but if you need to send high volume of emails, you need to sign up for a premium account. If you can afford the cost of a premium account, it surely is a great service and you should try it for your business.
Do you need an email service provider?
Whether or not you need an email marketing service provider depends upon your requirements. If you have tons of users, a whole lot of emails to send and need very good reporting of your email bounces, clicks and more, then you should probably use an email marketing service provider to do the work for you. Otherwise, if you are good with a simple email management system that sends emails to a list of users and your server can afford to send emails to your user lists then you can develop your own email marketing software.