Rugged Tablet PC manufacturer MobileDemand started using pay-per-click advertising in 2006 and since then, it has attracted 500% more traffic to its website. Google AdWords now delivers a lion’s share of its leads-about 90%-and has slashed advertising expenditure by as much as 50%. Their success story has inspired many business owners to adopt pay-per-click (PPC) marketing to garner attention for their websites and direct traffic from search result pages. Are you feeling inspired too? So why don’t you solicit the services of a Pay-Per-Click Expert? An expert will help you garner these benefits for your business:
1. Create a pre-campaign analysis of your business goals. PPC Experts will carry out a pre-campaign analysis of your business needs and objectives, the market opportunities that you can reap benefit from, and the threats you should be wary of. The findings from this analysis will help identify the keywords to be used and the pay-per-click marketing strategy that should be followed to shine on search result pages.
2. Build up a search engine-friendly keyword portfolio. An AdWords expert is well-versed and up-to-date in search engine technologies and will carry out an extensive research on the most searched-for key words and phrases that are relevant to your business, closely match the brand image or personality that you want to portray, and also their synonyms. These terms will be chosen keeping in mind your business objectives and targets. They will thus form the basis of the advertising campaign and the key to its success.
3. Create an advertisement copy using the most relevant keywords. PPC Experts develop creative advertisement copies using the relevant keywords and grouping them so as to draw attention and induce clicks from the web users. They also create advertisement titles that optimize click-through rates.
4. Monitor the advertising campaign for results. PPC Experts will continuously keep a tab on how much traffic the advertisements are gathering, the particular keywords that are attracting the most footfall, and also those that have failed to serve their purpose. Based on this analysis, they will modify the campaign to ensure that the advertisements continue to bring in the most traffic.