A webinar is a live online video or audio seminar that links you as the host of the webinar to your audience. Webinars have the ability to bring in new potential leads and help you interact with your audience in a new, more personal way.
Plan Your Webinar
Webinars have higher click-through rates, sales conversion rates and email list building abilities than many other online marketing methods.
Having said that, you do need to plan your webinar before going live. Make sure you provide a quick win for your audience. Deliver something that even beginners to your niche or industry can put into practice. Think about answering just one big question or solving one big problem that your audience has. When you stick to just one question or problem, it’s easier for your audience to take action.
Are Webinars Expensive To Run?
Hosting webinars isn’t costly. Google Hangouts, YouTube Live and Facebook Live are free online streaming video services you can use to host webinars. There are also specific webinar software providers that give you all the tools you need in one package.
Webinars are video and audio-driven. Bad audio will kill the best webinar script and offer. Ensure that you provide high-quality audio. This means hosting your webinar from a quiet, distraction-free environment, using a quality microphone.
It’s Not All “Sell, Sell, Sell!”
Webinars work because your audience can interact with you and each other. Think of providing value, not sales. Deliver incredible value during your webinar. If you do make an offer at the end of your webinar, make sure that what your webinar attendees pay in return for the value they receive is so attractive that they can’t pass up on the offer.
Practice Your Delivery
Practice, practice, and then practice some more. Show your webinar to some friends and get their input. Carry out your webinar so many times that you are familiar with the software for both your viewpoint and the point of view of your attendees. Practice makes perfect, so get to know your webinar software and your script intimately before you go live.
You’re a unique individual, and webinars have a wonderful way of letting your personality shine through. Be yourself and not only will you feel more comfortable giving the webinar, but your interaction with your attendees in the future will be more genuine which will connect you more to your audience so that they want to buy from you and not your competitors.