One of the hot new trends in traffic generation right now is the use of Facebook paid advertising to get visitors to your site and make more money. In this article I want to show you how to figure out if it is going to be worth your time to use this traffic source in your market to increase your profits and get more visitors to your site.

Behind All The Hype …

You have to realize that when it comes to using Facebook's pay per click advertising program it is just another source of traffic that you can use to get more visitors to your site.

That is all it really is and you need to realize this when you are trying to use it to get more visitors to your site. A lot of experts are now building their whole business on this source as they think it is the greatest way to get more visitors to your site.

But you have to realize that it is like any other source online … Once it gets saturated with advertisers you will not be able to get cheap clicks and it will be harder to make a profit!

So what you need to realize is the fact that you can get visitors to your site with this paid traffic source, but you have to make sure you don't forget about using the fundamentals when you start driving visitors to your site.

The biggest problem that a lot of people have is they get lazy and don't optimize their system because of the fact that they think they can get cheap traffic and then make a fortune.

Here Is How You Can Figure Out If This Source Will Work For You:

First – You have to make sure you are focused on running a small test to see if you can make it work on a small scale first.

If you do this you will be able to get some data on what is going on in your market and you will see if the people who are coming to your site are interested in buying what you are selling.

Second – You have to make sure you don't make it your primary source of traffic.

The bottom line is that you need to have other sources that are more stable and that will give you more traffic. You should never build your business on one source that has not been proven yet.

Test this source out and see how it will work for you, but make sure you are focused on using other sources as well. That way you will not have to force Facebook to work and you can spend your time testing and optimizing your advertising campaigns.

Source by Jason Nyback