We know how important it is for our companies to bring people together so we can continue building business, sell more, and align employees to company strategy and to reward excellent performance.
So, how do we develop a dynamic approach – keeping your target audiences connected and inspired while acknowledging that travel and meeting budgets have been cut so drastically?
I am going to help you answer this question by breaking down and explaining three powerful technologies which stand out in the mix of solutions:
- web casting or what I call web broadcasting
- web conferencing, and
- digital cinema.
Today we will take a brief look at Web Broadcasting and I will blog on the other two solutions in the coming days.
What is Web Broadcasting?
Web Broadcasting is a cost-effective and dynamic way to deliver your meetings, presentations, strategic messages, and training and build a knowledge base over the web.
Web Broadcasting uses rich media technology. This means your audience will see and hear live video, audio and graphics from a computer (including software applications) all in a neatly packaged, branded screen right on their desktop using any standard browser.
Three forms of communication – audio, visual and kinesthetic – play a unique role in the ability to communicate and learn.
Web Broadcasting incorporates all three of these ways of processing information, plus interactivity and user-controlled navigation options.
Real-time or on-demand – you choose
Capturing events as they occur and delivering them to end users over the web, either in real time or on-demand through any Web browser is an ideal solution for sales, marketing, training and development.
Here is a snapshot of how it works.
- A web broadcasting specialist will show up to your meeting or your office with a special computer.
- Video, audio and graphics will be fed into the computer and synchronized and encoded for the web. If the meeting is to be broadcast live, the media is transmitted over the internet and delivered to your audience.
- The meeting can also be recorded and uploaded for on-demand viewing and you can even have a CD created right there minutes after the presentation for distribution or for sale to attendees.
15 Benefits of web broadcasting
- Increase the reach and availability of your information by making presentations available to those not able to attend
- Reduce travel, work interruption and downtime
- Boost retention, collaboration and team morale
- Enhance your attendee experience with online presentation catalogs
- Brand your presentations using your logos, colors and messages
- Review a real-time record of what took place
- Link handout materials with the full presentation, including audio, video and graphics
- Reach a wider audience to encourage synergy
- Get everyone on the same page at the same time
- Let attendees leave with the meeting content for reference – slides, video and audio all-in-one
- Automatically keep a record of Q&A and completed polls
- Record meetings where it’s impossible for everyone to attend
- Address a large group when you can’t or don’t want to herd them all into one room
- Simultaneously address people in multiple locations
- Build a training or business development knowledge base on-line
Popular events for web broadcasting
- Conferences, keynotes, general sessions, breakouts and poster sessions
- Corporate meetings and presentations
- Training seminars including software
- Trade shows and vendor presentations
- Forums and listening sessions
- Live broadcast specialty events
In summary, Web broadcasting provides a cost-effective and easy means to communicate with your target audience without having to convene. You can also create a knowledge base for marketing, business development and training. You can also extend the reach of your meetings and special events for those who were not able to attend.
Robert S. Grossman