When “Video Killed the Radio Star” by the Buggles blasted over the television signifying the beginning of a new era, people fell in love with music videos. For a short period of time in recent history, these videos waned in popularity as channels like MTV and VH1 began focusing more on reality show content. At that point, professional video production could cost hundreds of thousands of dollars, and music video programs preferred showing the most expensive videos.
However, the popularity of video sharing sites like YouTube and Vimeo revitalized consumer interest in music videos. There are many reasons why bands should consider promoting their latest releases through the creation of viral video content. Let’s take a look at some of them.
People Enjoy Low-Cost Videos on YouTube
In 1999, bands needed major label support to afford a music video that people would actually want to watch. This is no longer the case. Since streaming video is the new preferred format, lower quality video production looks just fine. Many viral videos were filmed on older camcorders.
When you consider that some college students might film a music video for free or very little money, bands can create usable content without spending an arm and a leg. Musicians can also post studio updates and other content to keep their YouTube profiles packed with updates.
Search Engine Result Pages Love Video Content
For some reason, search engines index video content with great authority. Your latest post on YouTube, if properly tagged, will be one of the highest ranked pieces of content by services like Google. Search engine optimization is one of the best ways to attract traffic in the internet age.
You can even associate your band with other keywords by posting live videos. For example, if you opened up for a big band, you could post a live video from your show and tag the other bands on the bill. Searches for those bands might bring up your submission and introduce you to new people. Over time, lots of video content will reinforce these associations, and you will begin noticing an increase in traffic.
Social Media Websites Make It Easy to Share Video Content
Nowadays, most web content is shared via status updates on sites like Facebook and Twitter. Blogs and websites are usually represented by some form of thumbnail, whereas streaming video content is typically embedded in a small player. Since all the user has to do is push play to begin viewing a video, many choose to watch them as they appear in their feeds. This convenience significantly increases the likelihood that your content will be viewed on these services.
As more and more bands become popular after releasing viral videos, it is clear that musicians can benefit from creating and promoting this type of content. If you are looking for a way to increase your visibility with potential fans, consider prioritizing video content in your marketing plan. Since it is so affordable to create such media, you don’t have to blow your entire budget in pursuit of this goal. Take advantage of these market conditions to become a well-known band.