Video production services should be an important part of any business in the that seeks to stay ahead of the competition. The method you use to communicate with your target market and other stakeholders will play a big role in your success.
Many small companies are finding it tough in the contemporary environment because they are not adapting to changing market needs. The changing face of marketing has led to growth of new marketing strategies and video is now the prime tool for online communication.
Why invest in Video Production?
If you are finding it hard to make a mark in your niche market, it is advisable to start leveraging visual content. One parameter to use when choosing a business communication tool is how effective it is. According to a recent study published by Business2Community, visual content will make up 82% of all web traffic by the year 2020. The same report shows that YouTube has over 1 billion users and this makes up over a third of the internet. These numbers highlight the power of this type of content as a business communication tool.
A compilation of findings published by Forbes shows that adding a visual on your emails boosts click-through-rate by 200-300%. When the same tool is used on a landing page, conversion rate is boosted by 80%. This clearly shows how effective this communication tool is for marketing purposes. Owing to their high performance, 87% of marketing executives prefer these productions in their promotional campaigns.
Investing in video production services is one of the best decisions you can make for the following reasons:
- Wider reach: The best communication tool should increase your company's reach. This is exactly what visual content does because most people share what they watch. Many unknown brands have gained overnight fame through creatively produced video ads.
- Versatility: This is one of the most important online communication tools because it can be used for a variety of purposes. It can be used for advertising, rebranding, launching a new product or service, reputation management, client testimonials along with many other purposes.
- Brand awareness: Branded promotional visual materials are one of the easiest strategies you can use to grow your brand. There are over 3.6 billion internet users today and a large percentage of these are on social media. It is easy to grow your company's visibility on different social media networks by leveraging the power of visual content.
- Cost saving: The tough economic landscape calls for creative yet affordable ways for brands to market themselves. With video production services, you have the best tool to promote yourself to a large audience without breaking the bank. Customized productions meet the unique needs of your business without going over the marketing budget you have set.
To leverage the power of video, you have to partner with a highly experienced company. This way you will get a tailored production that aptly meets your company's objectives, timeline and budget