There are certain parts of the year that mean a lot to different businesses. There are also many random occurrences that businesses can take advantage of with the right marketing. Holiday shops are a perfect example of a business that has to do everything it can to capitalize on a limited amount of time. Electricians and roofing companies are a great example of businesses that can take advantage of unplanned situations such as inclement weather. In either situation, there is a great opportunity to make money during a certain window of time. Pay per click advertising can be the perfect marketing tool to help a business excel and profit through these critical stretches.
For a company that focuses in on a certain time of the year, being successful during this time is incredibly important. Hopefully the marketing efforts and strategy are in place to do this. Even if everything is in order to have a great business season, with a time stretch that is this important, it can’t hurt to do more. Pay per click advertising can give these businesses the extra boost they need to get even more out of the limited time they have to make a profit. Holiday shops are one example of a business in this situation but landscapers, snow removal companies, and any other business that has only a limited amount of time to work with fits this description.
Another great example of a business that could benefit from the fast benefits of PPC advertising include roofers after a hail storm. After a major hail storm, there are likely an overflow of people in need of roof repair or replacement and it shows when roofers are knocking on your door five times a day. Is their time best spent walking around knocking on doors though? PPC advertising allows these businesses to reach those in need of these services almost immediately. It also allows geographical targeting options that can be narrowed down to the zip code. This allows a business trying to capitalize on an unpredictable event to advertise to their exact target market.
While these timely situations are one great reason to use pay per click advertising, it is also a highly effective year around tool. It definitely shouldn’t be considered just a short term solution or a marketing boost for a limited time. Many businesses use paid search advertising year around and see great returns.