Marketers argue that Facebook pages have diminished in their reach potential. Although this may be true, marketers are doing all they can to ensure they always have made a live post in the news feed, so they’re reaching as many fans within their base as possible.
It’s now that much harder to ensure you have an active audience on Facebook. Content is king, meaning it’s time to sit down and really think about what you’re doing on Facebook and whether it’s relevant to your audience and also something that’s unique.
Marketers are making the best of their Facebook marketing through Facebook analytics. Small business Facebook fans are more likely to hide all status updates from your page than to actually un-fan your business. This means that content is king and your fan base will hide your status updates should they see irrelevant content from your small business posts.
Driving traffic to Facebook pages can be achieved through various methods. For instance, LinkedIn drives more traffic to Facebook pages than Google and Bing combined. Although LinkedIn isn’t a great looking platform, it certainly does the job in targeting the audience. Marketers need to figure out what their LinkedIn strategy is and how they can use the platform to drive awareness of their other social media presence.
Most Facebook posts die within 3-5 hours. This is both good and bad. If you’re post isn’t doing well, don’t worry too much about it, because it’ll be dead soon anyway. Learn from it, and move on. On the other hand, you’ve only got a short window of time for people to engage, so make sure that the content is right: relevant, entertaining and unique to your small business.
Marketers understand that the hard sell won’t work on Facebook. Consumers constantly feel like small businesses are spamming them, now consumers have the power to ruin you as a brand in the digital space, so make sure your Facebook posts aren’t negatively affecting your fan base to the point where they’re overkill.
If you’re paying to sponsor stories, you’ll get more viral views by sponsoring stories right away. Waiting a couple of days will lower your chances of “going viral” because of the way Facebook’s algorithm works. Time is of the essence on Facebook. You need to think fast. If you see a post is doing well, you need to be ready to amplify it on the spot with Facebook Ads. Waiting could make it a missed opportunity.
