Creating a loyal fanbase on Facebook is a must for anyone marketing online. With more than two billion unique users per month, Facebook is the number one social network for all except the youngest demographic, the 18- to 24-year-olds commonly referred to by marketers as “Generation Z.” But even 49% of Generation Z use Facebook.
Why Facebook Live?
Facebook is pushing video more than ever before, setting themselves up in direct competition with YouTube. But what if you offer a live video, and no one comes? Well, you can record and save the video so that those who missed it can view it any time they wish. But it is much more exciting to have fans who attend and interact with you.
Create Great Content
All your content should be based on the needs of your target audience. Any live videos you plan should be about topics they care about.
Offer to Answer Questions
Tell the audience that you will give your presentation first and then answer their questions at the end. This promotes engagement with the content and helps fans feel they “know” you and that you are a genuine person.
Schedule Regular Videos
Don’t just try it once and never again. Create an editorial calendar with a weekly video and planned topics. Fans can join live, or view the recording when it is over. If the video does not turn out well, feel free to delete it, or re-record it to improve the quality of the presentation or the technical aspects.
Make Your Videos Visually Interesting
Start with a striking image related to your talk. Dress nicely in something cheerful but not heavily patterned. Move around sometimes. Consider using a backdrop such as a whiteboard or easel with a pad with notes on it. Pay attention to lighting.
Shoot High Quality Video and Sound
Check the lighting and sound quality. Invest in a good quality wearable microphone. Speak clearly. All your points about the topic you have chosen to speak about should be heard easily. You will probably be nervous, but try not to rush.
On social media, people follow people in their niche whom they like and feel they know, and who are aligned with their interests and values. Introduce yourself briefly and informally. Be yourself and tell the truth about who you are and why you are in business.
Introduce the Topic
State what you will be speaking about and why it is important. Tell them you will be discussing five main points. Also tell them you will give the information first, and then they can ask questions in the comments section at the end. This will ensure you are not distracted while speaking and won’t miss any important questions coming in.
Try Different Formats
Go solo for a few videos, then invite a guest speaker to help you, or interview someone relevant to your niche. This will keep your fans eager to see what you are up to next.