While making a decision about investing your money and time for promoting your business then you will have to consider certain things like whether to invest in AdWords or on SEO. Though both of these marketing strategies are different from each other still they can be beneficial for your business if used together. You can consult an SEO & AdWords / PPC Specialist to make a right decision in this regard.
Difference between SEO and AdWords marketing
You can improve the rank of your website on search engine result pages by improving its SEO. It will fetch you more traffic by making your page more relevant for the visitors. Search engines like Google offer search listings free of cost as you cannot buy a better rank for your website. The reason behind this fact is that Google wants a trustworthy and useful content on every website on the top ranks of SERPs.
AdWords from Google, on the other hand, offers paid online advertisements through PPC ads which are considered as the next step of online marketing after the relevant contents and searches on the web world. You cannot improve the rank of your website like SEO by using the paid ads of AdWords but it can help in connecting you with a wider range of targeted online audiences.
You will have to consider the benefits of both the online marketing strategies to find out which is better for you.
Benefits of SEO
SEO helps in showing up your website more frequently during relevant searches
It can help you in writing a clear, helpful and descriptive message for your clients in easy-to-read language.
It allows you to talk to the prospective users of your website without using a tricky algorithm of the search engine.
The links of the other sites on your web page can also help in improving your rank
Your website can appear in organic search results without any additional cost.
Benefits of AdWords
PPC ads of AdWords allows business owners to show ads to their audiences when they are going through your offers. The visitors will be paid for every click on your ad to visit your website. In this way, you can get a wide range of online audience for your business.
It helps you promote your business outside search engines by showing its ads on other relevant sites.
Though AdWords cannot improve the rank of your website still it can help in grabbing the attention of a large number of online visitors.
Thus an SEO & AdWords Specialist in Melbourne can help you in making the right decision for the marketing strategy of your business.
Make sure your website is Mobile-Friendly as well.