The majority of social media marketers are now chatting about broadcast videos and their uses. Right from small-scale industries to prominent corporate organizations; everyone is trying to seize the video trend. Surveys and research have proven that people are keen to watch live videos on Facebook rather than spending time in watching a video which is not live streamed. Smartphones and tablets have added essence to the live streaming videos making them extremely popular. There are several significant market players when it comes to live videos. They are Facebook Live, YouTube Live, Periscope and lot more. Here, I’ve listed down a few great practices you can consider before using broadcast videos. They are as follows:
> Study the market properly- Before you start with any initiative in marketing; research for information is vital. Pick up a few simple doubts on live stream and try giving the searches on your favourite search engine. Read blogs and articles regarding live streaming; consider experiences of its users, their opinions, etc. You can hop on information for things required to start with broadcast, minimum bandwidth needed, top live streaming vendors and so on. The fundamentals must be clear to make informed decisions in broadcast business.
> Promote live streaming in advance- It is mandatory for you to promote your broadcast well in advance. It is because, if nobody is aware of what you are going to broadcast; there will be zero viewers! A few social networking platforms like blab can schedule your broadcast at your preferred time, and you can get a link to share it on a social media. Subscribers can register to your live streaming videos through the given link, and whenever it starts, they get notifications. So, you can gather the audience for your live streaming videos in a more systematic manner. Never miss out on adding essential elements such as date, time, topic, platforms, and images in a teaser post on social media.
> Make an engagement plan- Video streaming is so likely by people because the audience gets an opportunity to interact with the humans behind the brand. The audience often has lots of queries, and they are excited to get them answered. broadcast videos provide them with an opportunity to communicate with you. To create a sense of excitement among the people, you can select a few interesting trending topics of which the videos would be live streamed. Conducting contests, campaigns, etc. swirl the online activities. On social networking websites where your videos are interlinked; you will get the shares, likes, and comments. It will keep your video trending in the feeds. It acts as an icebreaker to you broadcast as people keep on discussing your event or video content. As a result, you earn more viewers or subscribers to what you are trying to depict.
> Opt for a call to action- Call to action is the key to success in live streaming services. Your audience always seeks more and more information from your end. You should convey your message to the viewers in the most motivating way so that, they will retain their focus on it. You can invite people to subscribe to your newsletter through social networking. You should inspire viewers to actively participate in your video regarding sharing or commenting to make it more viral. CTA messages often get more views and attention as they induce excitement among the viewers.
> Select the correct platform- This is a stage wherein you have considerable amount of information to decide where you wish to broadcast and promote your event. You may seek experts’ advice on choosing the right type of medium matching your needs. However, you can go for trial testing on various platforms to check the results. Switching platforms isn’t a big deal if you find a better response elsewhere. All notable platforms provide different features and different levels of interactivity in context to formats and hence you need to look for it quite carefully.
> Always be consistent- The time you live stream your video is extremely crucial to get the maximum number of viewers. Just like your treat the blogs, emails or social updates; handling live streaming videos is too important. Select a right schedule to live stream your video on digital marketing channels when it is likely to get a high viewership. Once the program is finalized, it is significant to follow it strictly. It eventually generates momentum, and audience building develops at more top speed.
Sometimes, you may think that choosing a right code of conduct for using broadcast video is a bit tricky procedure. However, it is not! Streamlining the above listed steps help you take confirmed decisions. Evaluation of the options you have considered can be done more straightforwardly. Comparing various platforms, methods is always beneficial for you as you may reveal something unique at any point of time while you are broadcasting the video.