In today’s wired world, it is absolutely necessary to have a strong online presence. Having a good website for your business is imperative if you want to conduct business in today’s digital market place. However marketing that business is something all together different, what is the point of a great web site with awesome products if no one ever visits? Just like the real world, the key to success on the web is: Location, Location, Location! If your site can’t be found in search results, you wasted your money.
Properly marketing your small business online will bring a steady stream of traffic interested in your products or services. You will never reach your online business goals without good search engine marketing. The best online marketing will put your website’s name and description in front of millions of potential customers, for everything to do with your business and offerings. The name of the game in internet marketing is Relevant TRAFFIC. To accomplish this, you need to encourage people looking for your offerings or that of your competition to visit your website, and make it easy for them to find and get what they want. There are a number of ways to market your small business online, some are good, some are not. What works for one company may not work for yours.
The biggest debate in online marketing is whether to use Organic SEO or Pay Per Click advertising (Also referred to as PPC marketing). While pay per click advertising can be effective and useful in the short term, it is also a very risky way to market your website. Pay per click advertising is exactly what it sounds like, you pay every time someone clicks your ad taking them to your site. PPC is a good way to get your ad in front of search engine visitors if your site is not in the top 10 of organic search results. (Called SERPS by search engine marketing professionals). Unfortunately PPC is also fraught with click fraud, large monthly budgets, and a constant battle to carefully watch your ROI and traffic conversion rates.
The best way to market your business online is called Organic Search Engine Optimization. Organic SEO is the art and science of making your site naturally attractive to search engines. The goal is to attain top 10 organic search results when someone searches a phrase related to your site or product in a search engine. The advantage of Organic Search Engine Optimization over pay per click advertising, is that although you may pay for the initial optimization and some monthly maintenance, from there on out, the traffic brought from search engines is free. Organic traffic is also proven to convert much better than PPC traffic, because in general your site is more relevant to their search query. Organic Search Engine Optimization is proven to be more successful, and less costly over the long run. With pay per click, when you stop paying, your traffic stops clicking, and your site traffic dries up immediately. With quality organic SEO, the free traffic increases over time, while your costs go down and conversions go up.
If you’re in it for the long haul, organic SEO is the best choice. Selecting a good organic SEO company is your next critical choice, fortunately Google makes this easy. All you need to do is search Google for “Organic SEO USA,” “SEO Quote” or “Guaranteed SEO” and Google will tell you who is the best SEO company, by virtue of the fact that the best SEO companies are on top of the engines for these phrases. For those on a tighter budget try searching “Affordable SEO Results.” Once you find an SEO company you are interested in, ask to see their clients search results, the proof is in the results. If they can’t put themselves or their clients on top, why would you think they can do it for you.