This Article was originally Published on DigitalSanthosh
A Digital Marketing Expert should always try to make the best Personalized strategies while promoting on Digital Media Channels. Because the audience likes to interact more with Personalized promo rather than a Generic Promo. A Promo Can be Personalized on the basis of the user’s behaviour on the website, audience demographics, audience loyalty towards a brand etc. In this article let’s understand some practical tips that can help a Digital Marketer to create the best-personalized promo strategies.
Personalized Promo Strategies on Facebook
Let us take the example of a Popular Brand Known as IndiaCakes. This brand is in the selling of Cakes, Chocolates, desserts etc. If we properly analyze IndiaCakes Facebook Marketing strategy one can come to a conclusion that this brand is spending it’s marketing resource and efforts to make Generic Promo strategies.
You can take a look at the below-given screenshot for more reference on this.
Also, you check out their Facebook page to analyze their strategy.
A Brand Using Generic Promotions
So, then the questions that arise in your mind is that “what is actually recommended for this brand to make a personalized promo?”.
The Solution for this would be to target the audience who have their birthdays and anniversaries on a nearby date. And Include a personalized Advanced Wishes Including in the Promo Ad copies. Through Facebook Demographics Targeting, one can easily target the Audience who have their birthdays in a nearby date.
To refer to the practical illustrations of these things please do refer to the screenshot attached below.
Targeting Audience having their birthday’s Nearby
Also, Facebook Custom Audience data can also be used to create good personalized promo strategies.
Creating Personalized Promo Strategies for AdWords Display Network Campaigns
The AdWords Display Network is a great platform to build Brand awareness. It has various features like Display Planner, Affinity Audience List, Remarketing List etc.
Making use of AdWords Remarketing List one can create good personalized promotions.
For example, Let take the case of a popular computer training company known as Jetking Infotrain. Jetking provides various training programs to their students that include python training, Java training etc.
Assume that a College student known as Ramesh Visits Jetking website Homepage and Clicks on pages related to Python training course.
Jetking can make an amazing personalized promo strategy for targeting these college students, instead of Just showing out a regular generic ad with a Headline “Learn the best software course from India’s #1 training company- Jetking” blah, blah.
AdWords provides an opportunity for Digital Marketers to make use of age-based demographic targeting method and target affinity audience (Remarketing List) as well.
A professional Computer training company like Jetking can create an amazing personalized Promo by targeting their website visitors of the age group of 17-21 who would perhaps be College students like Ramesh. They can create an amazing personalized promo with an Ad headline like “Learn Python from Jetking when you are still in college and Get one step closer to your dream Python Programmer Job “.
Sending Personalized Promo through E-mails.
Before sending any E-mails to your List Subscriber, ensure that you have a highly segmented List of Subscribers. Because E-mail List Segmentation would, in turn, create an opportunity to send personalized promotional e-mails to the subscribers.
Another method to send Personalized Promo E-mails is by analyzing the user’s behavior on your website. This can be done with the help of Google Analytics.
Suppose, Let us take a real-world example of a Popular Freelancing Web Platform known as Fiverr. A User of Fiverr just logged into his account and searched for the Term “Facebook Ads expert”.
Then he Just logged out of the session and later checked his Gmail Inbox.
Fiverr had sent him a Personalized Promo E-mail because of the User’s behavior on the Fiverr Platform. The E-mail has a Subject line as “Looking for Facebook Ads?”.
After opening the E-mail the user sawed a personalized message from Fiverr stated as “It seems like you were searching for: Facebook Ads”.
The message was followed by a bunch of Top Performing Facebook Ads Gigs on the Fiverr Platform.
Fiverr Personalized Promo
The use had received this e-mail because of the fact that he had searched for Facebook ads gig on Fiverr Platform. Here in this case, most importantly Fiverr is actually trying to Personally assist the Customer to choose & buy the best Performing Facebook Ad Gig.
These type of personalized e-mails would send a strong signal to the customer’s mind that the Fiverr brand Cares a lot about their Customers and is hence trying to assist the Customers Personally.
Key facts to consider:
Personalized Ads is not just about writing an Appealing Ad headline for the Ad copy and insert promo images. From my perspective, it is about trying to establish a Personalized Communication channel with the customers by the use of Ad creatives, Analytics, Audience demographics & Behaviours, etc.
Hope you enjoyed reading this article. If you find this article useful to you then please do share it on Social Media sites with your friends.