Online competition is fierce and do you want to enter, succeed and do more than continue? The answer is yes, and a well thought out marketing strategy via social media will do the trick. Ok, what is social media marketing?
Simply defined, it refers to the use of online marketing tools that people use every day to disclose content, views, welfare, understanding and media itself, and in conjunction assisting online relationships – linking groups of people.
Now social media has been defined, here are the necessary tools; bookmarks, blogs, forums, podcasts, networks, communities and wikis. There are other equally versatile sites in the promotion of social media; Facebook, YouTube, MySpace, Twitter, LinkedIn, Digg, and Stumbleupon.
“..the appropriate implementation of social media will noticeably elevate the silhouette of SME products or services,” explains Adrian Burke MBA (Marketing) Distinction, of Weblytics, a UK-based strategic interactive advisory consultancy”. SME teams can use Web 2.0 and social media campaigns to spawn valuable links, fashion relationships, breed direct sales, and build a company’s influence in their particular commercial niche.
Do you want easier access to more people?
There is a rise in the reputation and awareness of social networking sites like MySpace, Facebook and more and more businesses are utilising these sites to access relevant people for their business niches. Crucially, social networking sites have online tools, which allow messaging, chatting together with link/file sharing and we must not forget message boards, online communities, blogs and social bookmarking sites.
It is better to have a more engaged,loyal audience and a method to do this is qualified social media. Social media has the ability to bring a diverse group of people together through shared welfare, which already gives SME’s a distinct benefit. If SME’s reach larger audiences who already have interest in their industry or niche, then they are more likely to capture a target audience of higher quality.
Customer value proposition; articles written for social networking sites, initiate a point of contact for users and exchange of ideas with users, businesses form’s relationships that are more intimate with latent. As a business you are interested in creating rapport, direct and immediate feedback benefits, and businesses will learn directly from their customers what has been successful and what areas need focus to enhance. Direct comments, questions and concerns to the point of contact once a rapport with their online community, sharing feedback is made easier.
Sharing content is the real power and the advantage of using social media to reveal content, businesses keep their online community up to date with news, events and what the business has to offer. Quality content generates online interaction and stays up to date by promoting dialogue on the topic at hand or product for sale.
Increased referrals to your website, will drive important traffic back to the website. Bookmarking and sharing content related to the business, users will accomplish this and these valuable visitors will generate a greater chance of online purchases.