The modern business environment is increasingly challenging. Companies are now forced to become more innovative to stay afloat in a highly competitive landscape. With a globalized marketplace, competition is stiffer and this comes against a backdrop of increased cost of operations. As an entrepreneur, you have to think outside the box when building your advertising strategy.
Which techniques do you use to be more effective? While digital marketing tools are all the rage, recent studies have shown that business cards still remain a versatile advertising strategy even in the contemporary world of commerce. This is a tool that helps connect easily with new prospects. If you have been wondering whether this tool still retains any importance in your advertising strategy, keep reading.
Advantages of Using a Business Card
Some of the reasons to invest in this old school advertising technique include:
- It is a personal method of swapping contacts and hence it is more effective than digital techniques. Through eye contact and actual engagement, you have a better chance of creating a new relationship.
- This is an effective direct marketing tool: Compared to other methods such as email and paid ads, a well-designed business card is part of direct marketing strategy. An in-person meeting and exchange of information leads to success.
- Continued marketing: Even after parting with a prospective lead, your information will be easy to share and will continue promoting your brand. It can be exchanged or stored for future reference.
- First impressions: If you want to make a good impression with your leads, then talk to an established printing products company in your city.
Getting the Most Out of a Business Card
There is only so much you can achieve by sharing your company's information on a printed format. Therefore, to get the most out of this promotional tool, consider the following:
- Add a logo and tagline for more effectiveness and easier identification.
- Name and job title for credibility.
- Make sure there is direct contact information for easier communication.
- Add your website and send them to a relevant page.
- Add social media profiles for faster connection.
- Avoid cluttering a lot of information and instead use white space so that important information is read easily.
- Leverage creativity such that your presentation stands out and catches the eye instantly.
Of course you must have received many business cards, many of which ended up in the waste basket. To avoid the same fate for your printed promotional materials, make sure you give it a purpose. You can also use a QR code to track its effectiveness. By supporting a worthy cause in your community and showing it on a printed product, you will easily captivate the attention of prospective leads.
When handing it out, ensure that the occasion is memorable. The recipient will remember it later and pull it out to read further. Go on and contact a reputable printer in your city to start leveraging this important advertising technique.