What are people using the Internet for? After social media and email, people are spending many hours per week watching online video. Businesses have taken notice to this trend and are beginning to push out their own video content. This has also given rise to social media marketing companies and Internet marketing agencies that offer video marketing services. Combining social media and video marketing can be very useful for driving traffic and user engagement.
Think about it this way – if most people are spending hours on social media each day and like to watch online video, doesn’t it make sense to post videos to your social media profiles?
Facebook Rolls Out Video Features
You were always able to upload video content to your Facebook wall, but Facebook recently rolled out a number of tools that would enhance this feature. For one, there is autoplay, which was a genius move on their part. It also has metrics and other tools that you can use to make it easier to distribute video content.
Surprisingly, few small business owners have taken advantage of Facebook video for marketing purposes. If you didn’t already know, video happens to get the most attention on Facebook. Why? Because Facebook did something clever – they tweaked their news feed algorithm so that it would show videos more often. What did this do? Facebook now averages over four billion video views daily.
If this isn’t music to your ears, then you’re completely missing the point. There’s never been a time where producing and distributing video was so easy and affordable.
Facebook’s autoplay feature was released in 2013 and has since increased views, likes, shares and comments by 58 percent. A view is counted if the person watches for at least three seconds. So if you’re able to capture the attention of your audience for at least three seconds, then it’s very likely they will continue. And if you can get people to complete your videos, then you’re more likely to convert them into buyers.
The following tips are oftentimes used by companies that offer social media marketing and management services:
- Your videos should be able to tell the message or story with and without sound
- The first frame of video should grab the attention of viewers
- The content should be relevant and contextual
- Great content to use include customer testimonials, product reviews, behind-the-scenes clips and content generated by users
- There should be a call to action, letting viewers know exactly what you want them to do next – buy, click, subscribe!
With the help of social media marketing companies, you can improve your online video campaigns and successfully advertise them on Facebook and other social networks.