Just as many people or online users have discovered a great way to socially interact and build networks through Facebook, many have also realized that the traffic Facebook actually creates could very well be taken advantage of. Social networks, specifically this giant called Facebook has very incredible growth numbers and several free or paid traffics that could actually be capitalized on.
It is a pretty slim chance that you still have no personal Facebook page because most people do. However if you are looking to advance your state in Facebook it is best that you work on getting a fan page too. This is one great way to separate your social site from that of your business because apart from looking more professional you can very well monitor and concentrate on getting more traffic for your business.
To create a page of this kind is not as complicated as this can be as easy as scrolling down your Facebook page and clicking on the link labeled as "advertising" and following it with a click on "pages". Follow the rest of the instructions and you are on your way to having your own page for your business and definitely a chance at capitalizing on the traffic that you will be generating.
With the fact that traffic on Facebook could be overwhelming, to capitalize on it could do you and your business a great deal of advantages and the moment you have set up your "fan page" and keep it running, send your friends invitations to "like "your fan page. This kind of promotional tactic could definitely draw in more traffic to your site and this process is not even "intrusive" to the people you know.
There is also what you may consider as "paid traffic" of Facebook and this is commonly called Facebook pay per click advertising which you could use with a little bit of money. This is good if you are building your list and would want to add more people to it.
Going back to your traffic and capitalizing on it, in Facebook be aware that you could very well practice "reader involvement" in shaping your site where maybe you could post questions or solicitations of suggestions for your readers and fans to involve themselves in. The moment you are able to post something truly interesting, you will be surprised at how many Facebook users actually follow you.
Promotional efforts in Facebook could be just as rewarding because it could really "sell" and gather as much positive response as possible. It could also be best coupled with some status updates and the act of sending direct messages to people who have "liked" your page to also establish better relationship with your fans to consequently get more traffic the next time.