When formulating your email marketing strategy you will need to take necessary steps in order to ensure your potential clients of their security and protection when they provide you with their personal information. These tips below will assist you in doing just that with your email marketing strategy.

# 1 – Create an opt-in subscription form to your email list via the front page of your website. If you use a pop-up feature to obtain an email address on your website, be sure that you code this pop-up feature to only appear once on your website and not on every page that a visitor to your website visits. This is more likely to turn off your potential clients then to get them to agree to give you their email address. Additionally, this may lead them to believe that if they subscribe to your services they will be harassed.

# 2 – Be sure that your subscribers understand and know your privacy policy. The main reason why people don't give out their email address is because they are fearful that it will be shared with other websites and that they will get bombarded with spam. Therefore, let your subscribers know that you value their privacy and that you will never trade or sell their personal information.

These are just two of the most popular yet ignored email marketing strategy tips that you will ever come across. Put these to use and you will slowly be on your way to creating a strong and effective email marketing campaign for your website or company.

Do you need more cutting edge email advertising strategies? Check out the link in my resource box at the bottom.

Source by Fabian Tan