Have you found that loads of people have begun to go live on social media nowadays? With a lot of live streaming social media apps getting started with live video and making it possible for their users to very easily go live and generate videos for their followers, it’s no surprise that a lot of small businesses are getting involved and using this technique to their advantage.
You might feel a bit unsure about the first time you use social media live video but it’s certainly worth investing some time and effort in.
Help Remind Your Followers About You
When you go live on social media, it’s a super-fast way to get in contact with your audience and let them know that you’re active and online. Your followers will get an alert to say that you’ve gone live, and you’ll be able to see just how many of them are engaged with you and are watching the video as it is live. For that reason, it enables people who wouldn’t usually make a point of visiting your page to have a look at your live video.
Live Videos Are More Interesting Than Other Content
You’ll get much more interest by putting up a live video. Statistics show that people are likely to spend 3-4 times as long watching a live video than a pre-recorded video.
Whilst you can post a video that you’ve previously recorded, it’s definitely worthwhile having a go with a social media live feed because they’re more appealing and interesting that pre-recorded videos. Your audience will enjoy watching something at the actual moment it’s happening. It enables them to get an understanding of the real you or the real business that you are operating from behind your website, blog and social media.
It’s Straightforward And Accessible
It’s incredibly easy to start a live video on either Facebook, Twitter or Instagram. If you have a smart phone which is less than a few years old, you’re most likely well prepared. The cameras on today’s smart phones provide video quality which could only be found on highly-priced standalone video cameras just a few years ago.
If things aren’t going well, you can just take it down and start again. Once you remove the video, nobody will be able to continue watching it, and they won’t be able to find the previous content that you have filmed either.
Engage In Real Time
Live videos are an excellent way of making it possible for your audience to understand more about you, have faith in you more quickly and stay more interested. People watching the video are able to comment in real time and share their ideas and viewpoints.