It has over taken other traditional means of advertising. To find out how and why it is done this, let us first examine what digital marketing really is. It is the use of any electronic means such as the radio, TV, mobiles or the internet, to promote your company’s products. For starters, digital marketing’s success may be due to the fact that today almost everyone uses the internet and it is more beneficial to advertise online due to maximum exposure. Also, digital marketing is quite cost effective when compared to other forms of advertising such as print media. This via the internet does not incur many of the common costs incurred by other types of advertising. This is one attraction which leads many advertisers to choose it over traditional marketing methods.
Now, due to this immense popularity of marketing, many agencies and consultancies have opened up to resolve issues of this faced by many companies. These agencies and consultancies not only do this but also give advice and plan out effective digital marketing techniques. Hence, digital marketing also helps the economic growth of a nation.
The newest trend in online marketing has been the fusion of social media with a product’s image. Many online marketing campaigns now boast of a Face book or Twitter page; which shows how rapidly the use of social media and social networking sites is being employed.
While looking at the four major social networking sites, Facebook, MySpace, Twitter and LinkedIn, it appears the first time social media was used to advertise was in 2004 and the site was MySpace. MySpace lead the rankings for highest number of product or brand pages on its site, but in late 2007 Facebook’s growth and popularity overtook it in terms of links to ad campaigns. The Twitter boom followed later, and Twitter ended up being the leader in embedded emails containing references to advertisements and pages on Twitter’s site by 2009.
LinkedIn, which focused more on business to business embedded emails adverts, was struck out of competition when it came to consumer matters.
However, Twitter remains the champion when it comes to the use of social media to advertise. Having the largest number of embedded emails with references to its establishment, it boasts of a 388% increase in Q1 of 2009 alone. All this shows how rapidly social media is being incorporated by advertisers and marketers.