It’s a mad, mad world
The green shoots of recovery are showing but every person in business that has to sell a product or service to survive knows that there could be a late frost that would set back financial recovery by at least another year. Nobody knows what is going to happen financially or politically but there are positive signs in the USA. The role of a digital agency is to help its clients maximize opportunities to market and sell online whilst also protecting its clients from all the online madness that can send a business into a downward spiral.
An E-commerce digital agency has to balance budget against expectations which can mean maximizing all the opportunities that exist online that do not necessarily incur cost. One of the best ways to keep a website hot and attractive is to ensure that its content remains fresh, relevant and fully search engine optimized; that way, both Google spiders and visitors delivered by Google remain impressed. Other forms of marketing that are inexpensive but essential include the writing of numerous original articles, peppered with relevant key words that are posted on article websites such as Squidoo, Hub and EzineArticles and also numerous specially created affiliate websites. For a business person to follow a policy of writing content and then seeing that content posted online takes a massive amount of effort and knowledge; but a good E-commerce web designer will have the knowledge and the content writers to help drive traffic to the client website whilst the client company focuses on developing products, sales and clients.
Stop the world
In the TV series ‘Mad Men’, there is a madness that comes from a post-war generation with too much money, too much drink, too many cigarettes and too many women; it is the bounty of those years before the start of the Vietnam War that sends the men into a spiral of excess. Today, there is no excess in web design and marketing, just very hard work trying to keep abreast of what is happening on a daily basis. For example, a travel web design agency has to ensure that its client’s travel website can compete on a global scale with every travel website in the world. There are few boundaries to the internet, except those created by Iran and China, which means that a travel website that offers deals on flights and hotels, car hire and insurance will have to compete with a website designed and hosted on the other side of the world that is offering customers the exact same deals.