Email marketing is one of the most cost and time effective ways of introducing your products and services.

When executed the right way, your email campaign strategies will reap the best results for your online business.

If you're a new to this method, it pays to have the right tool to get you off to a good start.

There are many to choose from, but you want an easy and affordable tool that will bring outstanding results. Off the top of my head, I'd say that would be MailChimp.

Remember I said there are many options out there, but I didn't say they offer a free package; most if not all of them are even very dear.

Now if you're dipping your toes into email marketing, you will want to start small and at a lower cost, if there is any at all.

Another thing to consider, apart from the price, is the ease of setting up and integrating your email marketing tool with your eCommerce store.

Mailchimp comes with a free tier which allows you to have 2,000 email subscribers and send up to 12,000 emails a month. How's that for generosity?

That's precisely the reason it currently has 15 million users, and one billion emails are sent every day via this platform.

If you're wondering why this tool is a favorite among email marketers, new and seasoned alike, the answer is simple.

It is packed with powerful features that makes email marketing easy, inexpensive, and quick route to strong customer relationships.

Putting it into action

Your email marketing tool must have the ability to automate emails as this saves you a lot of time and allows you to do things that are worth your time.

It must also follow up on a customer's order or recommend a new product to them.

With MailChimp, you can stop wishing and leave it to handle all those mentioned tasks.

And that's not all, as A / B Testing is another of its built-in features that will help improve the performance of your email campaigns.

The said feature allows you to send out three variations of the same email to see which one gets a higher open rate and higher engagement rate.

You can also integrate Google Analytics with Mailchimp to find out which of your email campaign strategies are working and which ones are not.

Now, if you think that the Chimp is only good with email marketing, wait until you see it drive more sales to your online store.

Integrating its eCommerce tools with your online store, regardless of the platform that you're using, will increase your sales in no time.

I am so amazed with this tool that I had to share this course so that you can learn how to set it up and use it in the creation of your first ever campaign.

However, if you are already doing email marketing and swear by a tool which has never let you down before, then proceed to our main course on email marketing.

As for the newbies among you, prepare to get 2,000 email subscribers to engage actively with your email campaigns using Mailchimp.

See you at the lesson.

Source by Dave Furness