Permission Based Email Marketing
Also known as opt-in email marketing, permission based email marketing is the system whereby a business or marketing individual secures the “right” to send electronic communication (emails), to potential customers who make up their list.
“Double opt-in” or “confirmed opt-in” refers to an ideal situation where the recipient of an initial invitational email, follows through and clicks the link within to confirm their willingness to receive continued communication. In this manner the company or individual builds their list of potential customers responsibly, avoiding allegations of unsolicited commercial emails (UCE), more commonly known as spam.
Some of the benefits of permission based email marketing include:
a) Your marketing emails arrive directly in the potential customers email inbox. They are then able to read them and respond to them in their own time.
b) You can “sell yourself” as well as your product. Branding your name as well as the product that you are offering.
c) You can provide gifts such as downloads or vouchers to customers, a key strategy in building good business relations.
d) You may open a channel by which customers feel that they can contact you directly with queries or special requests.
List building is a time-consuming and often expensive process, but there are affordable solutions provided by certain marketing websites.
Text Ad Exchanges are affordable and often even provide free services to those who are prepared to earn points in the credit based mailing system. At a Text Ad Exchange, the membership is your list, and every member has the permission to send emails, via the Exchange, to the member base on a regular basis. These emails are known as solo ads.
A good mailing service will not send more than 24 emails per day from its site, keeping your marketing mail efficient by not flooding in boxes. Ideally, the delivery of emails should be on a regular hour or two hourly basis. It will also ensure that all emails are carefully checked that they comply with legislation according to the CAN-SPAM Act.
A Text Ad Exchange will often provide members with the ability to accrue points by clicking on your links and viewing your websites. These points are valuable as they can be used as currency by the members to purchase further advertising, increasing the click through rate on your links significantly. Often there are a range of other advertising options available. Banners, hotlinks, surf pages, traffic links, headline ads, login ads, html ads are a few, but there are many. These work on the same credit accrual system. All points collected from clicking on these ads are pooled in the members account, and can be used at the member’s own discretion.
Text Ad Exchanges provide free advertising, as well as affordable packages and upgrades, and the option of “do-it-yourself” style advertising. Where you can choose your own colours and styles for some advert types. For the website owner, the affiliate marketer and even the hobby marketer, this provides a well-rounded, affordable, and sustainable advertising package.
Svend Erik Laustsen and Clare Bowen