Email marketing is one of the fastest and most effective ways of reaching your target customers. Your email list is valuable and you have to protect it with your might.
To protect your server domain from being blacklisted, send messages to invalid addresses and increase the performance of your email campaign, you need to be cautious of the email verifier that you use.
Before you spend your money on a verifier, here are the features that you should look out for:
Number of emails that you can verify
Different software programs have different capacities. There are those that support hundreds and others support millions of emails. If your list is growing fast, go with a verifier that is able to handle a large list. Good verifier software should be able to support up to a million emails in a single list.
It’s impossible for a human to find out whether an email is valid by simply looking at it. To make your work easy and avoid wasting time on invalid emails, go with verifier software program with a built-in bounce handler.
Once you send your first email, the software will determine the emails that are opened and those that don’t. This way the software will determine the invalid emails and remove them from the list.
Before you subscribe to a program, take your time to read reviews of the various email verifiers. To save time and money, go with a program that offers 100% accuracy.
To avoid looking suspicious in the eyes of your customers, you shouldn’t let them know that you are verifying their email addresses. This means that the verifier that you use should be able to do the verification secretly without letting the users know about it.
Before you make a commitment, ask the responsible company whether they send emails to their users. If they do, you should steer clear of them as you might lose some of your customers.
A good number of mail servers make use of the greylist technology in order to prevent spam. Although, some of the emails maybe marked as spam, they actually aren’t. Always ask the company what they do with the greylisted emails. A good company should allow you to easily see the greylisted emails in one click.
Ease of working with it
As a business person, you have a lot of things that you need to do; therefore, the verifier you use should make your work easy.
The software should allow you to feed it a file containing all the details: names, postcodes, email addresses, postal addresses and other details and get the same file as output with just one extra column that contains the results.
If the verifier requires you to enter one name after the other, it will waste a lot of your time thus you should stay away from it.