Video production for next level marketing
Studies have proven the effectiveness of using video content for marketing over and over again. 90% of customers in one study reported being influenced greatly by videos when making a purchasing decision. Another study showed that this type of content would claim over 80% of online traffic by 2019.
Over the years, business owners have seen their marketing key performance indicators (KPIs) improve as a result of incorporating personalized videos in their strategy. Engaging visual content goes a long way in boosting lead generation, conversion rates, click-through rates and much more.
Making video production work for you
With all those positive statistics flying around about the power of visual content for marketing, you may be wondering how you can make it work for you. The following are our best tips for incorporating personalized video production in your marketing campaign for improved results.
1. Customize content
Have you created some written content such as a study or report for your marketing strategy? You can get more out of it by creating personalized visual content, such as a short clip based on this content. One great strategy is to create the personalized content for emails that you use to promote the content or using the content on registration landing pages.
2. Promote events
Are you hosting an event? Whether it is a luncheon, conference or a product launch, you can get the word out more effectively using an engaging clip. The clip should show your audience the value of attending the event. It should include:
You can take it a step further and offer personalized content to recipients invited to an event. This type of content may include:
- A ticket that has the name of the recipient on it
- A call for the recipient to reserve their space at the event
- Your company’s logo
- A conference badge with the recipient’s photos or names
3. Announce the release of a new product, feature or service
Are you about to release a new product or offer a new service? Do you have something new to tell your audience? A clip is the best way to get the information out. Tell your customers about what’s new on your portfolio. Show them how great the new service or product is and how they can benefit from it.
4. Build a personal relationship
Keep your customers engaged with announcements and messages to celebrate special days or occasions such as their birthdays, mother’s day, and much more. Include clips in emails that are reminders for special occasions and notes to show that you appreciate them. Include information on special offers or services they can take advantage of during their special day.
5. Get the cream of talent
Do you want to woo the best talent to your company? You can target top candidates by showcasing the benefits of working at your company in an engaging clip. Send the clip to them to show them their potential new workspace and what it would be like working in your company.
Personalized video content is a highly effective way of gaining and sustaining the attention of current and potential customers. With video production services from a renowned video production company, you can get your message across in a way that your prospects are sure to notice.