Now, when the holiday season is just around the corner, it is just the right time to start engaging your customers to maximize sales. As the festive season is approaching, people even start expecting promotional emails from topmost retailers, so that they can be aware of the best deals and make smart purchases. To fulfill the expectations of potential buyers, the online retailers need to execute some creative holiday email marketing ideas so that they can be ahead of their competitors.
As per Hubspot, 86% of consumers expect emails from companies they do business with once in a month and 15% of them would like to receive emails from their favorite stores daily.
Thus, email becomes one of the most effective marketing tools which need to be planned in advance in order to gain maximum profit in this holiday season.
Execute Creative Holiday Email Marketing Ideas to Achieve your Sales Goals and Make your Festival Merrier this Year
Holiday Curtain Raising Offers
Introduce some early bird offers through email marketing this holiday season and achieve your sales targets. Encourage your customers to visit your store earlier than others and beat the rush by offering them attractive coupons for the festivals in advance. Also, you can offer referral discounts to your present customers if they refer your store to their friends and they make a purchase. In case of new visitors to your store, you can ask them to subscribe for staying informed about attractive upcoming offers in this holiday season.
Provide Attractive Suggestions
Based on previous purchases, you can send attractive suggestions to the consumers. The suggestions should include latest trendy products in the form of appealing graphics powerful enough to mesmerize your customers and motivate them to click and buy your products immediately. Sometimes, in the holiday season, the consumers do not purchase the items similar to their previous purchases as they are planning to buy for gifting someone else. In that case, you can send a very brief questionnaire and ask your consumers about which products they would prefer to buy this holiday season. Based on that survey, you can send a targeted triggered email to your consumers and win the sales during the holiday season.
Offer Mysterious Holiday Coupons
Offering holiday coupons to the present and potential customers is one of the most common holiday email marketing ideas. But, to stand out from the crowd, you can send holiday coupons with a suspense. For example – “Click to reveal your deal” kind of call to action can be added to your email and encourage email recipients to visit your store and take advantage of the deals offered by you based on the loyalty of the customers.
Festival Gift Ideas
Many times people want to purchase gifts for their loved ones online during festivals, but are confused as to what to buy. You can send some gift ideas for father, brother, sister, mother, friend, etc., and help people in selecting the gifts from your store. This would help you in boosting sales on your store in this holiday season.
Introduce Black Friday Offer
When holidays are just approaching, you can send emails to your customers introducing Black Friday discounts you are offering this weekend on your store. When it comes to Black Friday offers, the people are extra crazy about it and will possibly rush to your store to avail attractive discounts.
Organize Contests Online
Organizing contests is a great way to attract new customers this holiday season. For example, you can ask customers to upload their selfie on a social networking platform and the best one would win a gift certificate. There is a possibility that the winner purchases products worth more than the price of the gift certificate and thus you earn a new customer.
Connect through Social Media
This holiday season, send emails to your customers asking them to connect with you through social media to stay updated with the offers introduced by the store on a continuous basis. You can also showcase your products on different social media sites in order to improve sales and grow your online business.
Send Video Greeting
You can send a holiday greeting in the form of the video also showing the range of products you are selling or special offers you are introducing this holiday season. This would help you to greet your customers in a better manner and at the same time advertise your products. Ensure that the video includes animated graphics and interactive elements as that tend to increase the interest of people and motivate them to avail your attractive holiday season offers.
Express Shipping for Last Minute Shoppers
There is always a group of people who remember buying gifts at just a few days before the festival. For such buyers, you can send an email informing them about express shipping facility provided by you, so that they can send gifts or buy products for themselves they need even 1-2 days before the festival.
Email Expressing Gratitude
After your customers have made the purchase from your store, you can send an email thanking them with the suggested products relevant to their purchased items. This can help your buyers to purchase some more items from your store if they feel they have forgotten something or get attracted to your suggestions. Instead of just providing tracking information, this opportunity can be used to sell some more products this holiday season.
Some Additional Tips for a Successful Holiday Email Marketing Campaign…
Besides all the above holiday promotion ideas, you can also consider the below-mentioned tips to keep your email campaign up-to-date and take maximum advantage of holiday season this year –
Ensure that your holiday emails are responsive. Most of the people are now using their Smart Phones to access their emails. If these people are facing difficulty in accessing or viewing your emails, then you might lose some valuable customers and your holiday email marketing efforts can fail. So, just leave no stone unturned and consider investing in mobile technology too.Be careful with your emailing schedule. Try sending promotional emails on weekends to get maximum responses from genuine customers.Be creative with your email content but at the same time maintain your brand image. For example – if you have never used funky texts and images for promoting your products in the past, don’t even try doing it as you may lose your brand originality.
So, just don’t let this opportunity of holiday season go in a waste. Make the most out of this by using these holiday email marketing ideas and gain prosperity in your business in this wonderful festival season!