When you write an article, you need to capture your reader’s attention by generating catchy headlines based on keywords within your subject matter. This will ensure that you grab your reader’s attention, immediately. There are few requirements for writing effective titles:
- Know the category the article will be published under
- Know the sub-category
- Know your keywords or phrases
- Have a good description of your product, service, or personality
- Search the web or your own website for details
The category is critical. Think from the reader’s perspective. How will they find your content? The amazing thing about the internet is that it’s all organized. Take this article for example, it is categorized under Writing and Speaking. The sub-category is Article Marketing. It’s an efficient way to store content. Search engines can easily filter through your site to find relevant content to what the user is searching for. After all, tools like WordPress offer categories for a reason… might as well put it to good use.
The sub-category is similar to that of the main category. They are the children of the a parents. For example, take home improvement. There are so many children under this category such as appliances, audio video, bath and shower, cabins, cleaning tips and tools, concrete, DIY, doors, electrical, energy efficiency, feng shui, flooring, foundation, furniture, green living, heating and air conditioning… the list goes on and on. It’s much simpler for a users to drill down by selecting the category the he or she is interested, thus, finding the content they want to read more quickly.
Keywords and Phrases
Keywords and phrases play a critical role with ALL content on the web. If you want to get found, then you need to embed the keywords within your article title, meta description, meta title, excerpt, and body. Again, search engines will rapidly run through it’s database of indexed pages looking for these keywords, per the category, and return results to its user. If you are not including keywords inside all fields on the pages, then you are not going to get found. After brand, you should know what your keywords are before anything else. Do not stuff keywords. Ideally, 3-5 keywords is enough for a 400 to 600 word articles.
The description is a brief summary of your product, service or personality. It acts kind of like a mission statement for content. It will tell you how to carefully construct the article titles to convey a specific message to search engines users and reader across the web. The description allows you to write headlines clearly. This is the beginning of building your online presence.
Chances are, if you are looking to write article titles, then you most likely have a blog or website. There are more golden nuggets to be found within your own content than there is trying to be creative from thin air. In other words, you probably already wrote a lot of good stuff (I.e. bullet points number listed, quotes, services, products, etc.) that can be turned into 400-word articles.
Example of Writing Amazing Article Titles
- Category: Health and Fitness
- Sub-category: Personal Training
- Description: We strive to build confidence in all areas of life. We work with top level athletes as well as clients who are beginning their fitness journey towards a healthier lifestyle. Our encouraging environment enables all ages to build strength, acquire endurance, learn the importance of injury prevention, and enhance performance levels. Our staff is at constant attention of proper technique while conditioning and our athletic trainer is able to teach the significance of strengthening the body with correct form. The Staff designs training groups in accordance to ability, age, and goal of each member. Our passion is to show each individual that they can reach their own idea of greatness on and off the field.
- Website: Your Domain Name (URL)
- Keywords: injury prevention, performance, nutrition, endurance, strength, fitness, health
Now that all the details are available, it’s time to start writing. For example,
- Injury Prevention: 3 Things I Wish I’d Known Earlier
- Why the Biggest “Myths” About Fitness May Actually Be Right
- Undeniable Proof That You Need Muscle Conditioning
- 3 Tips About Nutrition From Industry Experts
When it comes time to start writing your articles, you then write to the title, per the category. For example, if you are writing to “Injury Prevention: 3 Things I Wish I’d Known Earlier,” then write the content to that title as it relates to the category and sub-category, Health and Fitness and Personal Training. The above are just a few examples, but you get the point. Finally, keep your headlines under 60 characters. Search engines will cut off the end and leave trailing periods (I.e… ).
In conclusion, don’t make a big deal about writing perfect article titles. Just know who you are as a business and what you offer as a product, service, or personality. Implement keywords that you know people might use; Finally, write to the title using categories as a compass. Chances are, you just might drive more traffic to your website.