Colors convey emotions and emotions heavily influence the decision-making process. Your choice of colors for your website should mirror the message and feeling you to hope to communicate to the viewer. Let’s take a look at some colors and what they mean to you and your website.
Blue – the color of stability
Blue is a color of peace, harmony, tranquility, health, coolness, confidence, loyalty, conservatism, dependability and technology. Blue is a safe choice for most uses. It causes the brain to send off 11 chemical tranquilizers and is a wonderful calming color. It is a preferred color for corporate America, but avoid using blue when promoting food and cooking because blue suppresses appetite.
Negatives: Depression, coldness, obscenity, conservatism and winter
Red – the color of passion
Red is the color of passion, strength, energy, fire,
love, excitement, speed, leadership and power. When using red in your website
design it is best to us it as an accent color. This color does not usually work
well with greens or purples of the same intensity, causing a vibrating effect
on the eyes. It is a perfect color for ‘Buy Now’ or ‘Click Here’ buttons on Internet
banners and websites as it attracts the eye.
Negatives: Danger, fire, blood, war, anger, stop, revolution, radicalism and aggression
Yellow – the color of ideas
Yellow can convey sunlight, joy, happiness, optimism,
idealism, wealth (gold), summer and hope. It is the brightest color and intellectuals
love yellow. It takes more chemicals in the eye to see the color yellow. Websites
targeting older people should look at other colors as yellow can make them feel
anxious or angry.
Negatives: Cowardice, illness, hazards, dishonesty and avarice
Green – the color of nature
A Big Oak favorite, as you can tell, green implies
movement, nature, spring, fertility, youth, environment, money (US), good luck,
safety and generosity. It is the most restful color for the human eye and it
can improve vision. Green works well as an accent or secondary color. Use green
to indicate safety when advertising products that may be considered dangerous,
such as medicines. Olive green, one of the greens on our site, is the traditional
color of peace.
Negatives: Inexperience, envy, misfortune, jealousy, illness and greed
Orange
– the color of energy
As you can tell from our site, this is another of our favorite
colors. Orange conveys creativity, confidence, balance, heat, enthusiasm, flamboyance
and playfulness. Orange increases oxygen supply to the brain, producing an invigorating
effect, and stimulates mental activity. It is highly accepted among young people.
Orange is very effective for promoting food products and children’s products
such as toys.
Negatives: Warning, danger and cheapness
Purple – the color of nobility
Purple combines the stability of blue and the energy
of red. Purple is associated with royalty. It symbolizes wisdom, dignity, independence,
power, nobility, luxury and ambition. According to surveys, almost 75 percent
of pre-adolescent children prefer purple. Purple is a very rare color in nature
leading people to consider it to be artificial.
Negatives: Cruelty, arrogance, mourning, profanity, exaggeration and confusion
Beige
and Gray – the color of neutrality
As neutrals, they can be used in combination
with almost all colors and still work well visually. Lighter hues of each make
for good readability and backgrounds, but you must use hints of bright color
or else you website can lose any visual pop or visual interest. Gray works well
in office environments and promotes productivity and stimulates creativity.
Negatives: Apathy, dull, drab, monotonous, somber and smoky
Brown – the
color of reliability
Solid, reliable brown is the color of earth and is abundant
in nature. It implies simplicity, reliability, earthiness, comfort and durability.
Be careful as brown can be perceived in much the same way as beige: dull and
drab. Men are more apt to say brown is one of their favorite colors. Maroons
go well with this color and speak to professionalism, like rich dark leather.
Negatives: dirty, drab, sad, boring and unwanted
Black – the color of sophistication
Black speaks to power, sophistication, formality,
elegance, wealth, mystery and style. Black can make color burst from the web
page, especiall if it is a bright color. It is a natural classic color and never
goes out of style. Too much black can darken a mood and affect emotions very
easily. When designing for a gallery of art or photography, a black or gray background
can be used to make the other colors stand out.
Negatives: Death, unknown, fear, dark, sad, threatening, wicked, morbid
and dangerous
The color of success
We take every part of our design process seriously and few
things are as important as your choice of colors for your website. Colors have
a larger impact on your viewers than any other part of the design and can affect
your site’s success. Color is immediate, emotional and memorable. If you have
a website, try this simple test. Look at it for a few moments and write down
the feelings and words that come to mind. If your colors aren’t telling you the
same story as your content it may be time to look at changing your color scheme.
