Running a business is a constant juggling act. You need to always reconsider which aspects of your business are the most important and how to get the most from your limited resources. The success and failure of a business often rests on their ability to correctly identify and enhance the most important aspects of their business.
When it comes to marketing, or internet marketing to be more specific, businesses, whether they are big or small, have to make the difficult decision:
Can we do this in-house or do we need a specialist?
Do We Need A Web Copywriter?
A specialist web copywriter is going to produce better content than a member of your team. They will produce content that is engaging, compelling and technically optimised for search engine recognition. The question you need to ask is whether having content of this quality is important enough to your online marketing.
How Important Is Your Content?
The way the internet currently operates favours quality content over everything else. Increasingly, what people think of your content determines where your page ranks in the search engine results. If people like it they will bookmark it, link to it or mention it. All these actions tell search engines that your page is trusted and authoritative. If this page is an article on your business blog then your reward will be a flood of highly targeted traffic who have already shown their willingness to take action.
So, you have highly targeted traffic at your website. Great! What now?
What action you want your visitors to take depends on the nature of your business. You need to decide what that action is and convince your visitors to take it. If your on-site content isn’t written in exactly the right way you could be losing hundreds of potential customers every day.
How Can A Web Copywriter Help?
A web copywriter is someone who writes copy for websites on a daily basis. They are likely to have worked with companies in a whole range of different sectors and have extensive experience with what works, and what doesn’t. They will be able to provide you with content that is polished, well researched and establishes your company as an authority in their field. From your brief, a web copywriter will deliver you with quality content which you can have complete confidence in.
There are many different dimensions to a successful internet marketing campaign. To succeed online you will need offsite articles, a business blog and many different landing and sales pages. Each of these elements needs to be written in a slightly different way. If just one of these pages isn’t written as well as it could be it will cost you money.
Do We Use A Freelance Web Copywriter Or Employ Someone Full Time?
The type of web copywriter you choose depends a lot on the volume of work that you have. To employ someone full time you would have to be sure that you had enough web copywriting to keep them busy the whole time. If not you should definitely consider using a freelance copywriter instead.
Using a freelance web copywriter means that you only pay for the work you need. Though the hourly rate for the work may be slightly higher than if you were to employ someone full time, in the long run it works out so much cheaper.
