For whatever reason, businesses looking for SEO help don’t do a whole lot of research and so they have no means of comparison between programs and they have very little knowledge of the service for which they are shopping. As a result they are often wary after the first failure; they don’t ask for worksheets or reports then they complain to the next company selling SEO that they got burned and would like the service as long as they don’t have to pay for it. More than half the prospects I talk to want high rankings but won’t do their due diligence on the subject as they would on any other service, and they try to cut corners on the cheap by paying a few dollars to someone in Bangladesh or Indonesia who will leave them on the third page with a bare-bones campaign based mostly on setting up a keyword-rich domain – which is a good start but won’t give the results that will land the site in a long-term position in the top five. It makes sense that whoever does the best content writing and publishes it tirelessly across the Web will have far better results.
When your site make two appearances instead of one when the page comes up you are taking up more real estate and denying that space to a competitor, thus increasing your visitor traffic. Google limits this effect so that it doesn’t get out of hand… no one wants to see a whole page of the same company like it was in the early days of search engines when they were unsophisticated and unpredictable. As accuracy progressed, search engines became more popular; now they are preferable to looking things up in online phone directories where more criteria have to be entered and many searches come up empty.
Some SEO directories allow a few deep links but quantity is important so the way to plant links to all your important pages is through article directories. They allow anywhere from 1 to 6 links placed in anchor text to take advantage of the keyword/relevance factor. My method is to list all the URLs I intend to link and put them on my worksheet with titles for each one (for the general SEO directories). The URLs have to be static for best results so if there are dynamic URLs on the site they should be translated to static URLs and stuffed with different keywords relating to the page content. Each page should have different keywords, titles, and description meta data laid out in the design. Format the articles (they should be over 500 words each) so that key phrases appear in the writing and they are used for hyperlinks to the page relating to the keywords.
The resource boxes (about the author) normally allow 2 links but some allow 3 and others just ask you to use 1 link, most logically the home page. Format one with 2 links and one with 3 links. One of those should be your home page as it will be used in every article submission. If there’s only one link allowed, simply delete one manually. The articles can have 3 links, 2 links, or no links at all. The article can be copied on your worksheet three times – one with no links, one with 3 links, and one with an alternate 3 links to different pages to spread out the effect when you rotate them in about 60 article hub directories. Again, where 2 links are the maximum, simply deleted the last one manually to save space on your text editor. If this isn’t complicated enough, some directories want WordPerfect-style pre-formatted in HTML so your resource box options would now be 2 links, 3 links, and one with 2 www. style links. Then about 20% of the article directories will demand a paragraph marker in HTML at the end of every paragraph so the base worksheet gets bigger all the time. A way to save space is to replace the hyperlinks in your worksheet material as you go along so that all the important pages are covered. It is then a matter of copying and pasting correctly to get approved. In the case of large sites you could theoretically optimized dozens of pages – this would add to the overall ranking of the home page also.
Clients have no idea that this is happening and so they don’t know what they’re paying for. The hours are long to submit enough links to enough pages so that the site will dominate the market sector. In addition to the large quantity of link locations, the quality of the content is crucial. Remember that Google has a high intelligence and gets tired of reading the same old garbage just like us humans. If the articles are informative and show a pattern of high quality writing linked to the pages of the same site, that site will be considered an “authority” site on the industry subject matter worthy of page views and traffic.
