In this article, we discuss four basic steps in website search engine optimization, including keyword research, article and video marketing, blogging, social networks, and bookmarks. In our analysis, we make the assumption that a search engine friendly site design has already been accomplished and that use of flash pages, which are unreadable by the search engine robots is minimized or avoided completely.
There are several steps in getting on top of organic search results. Google, Yahoo, Bing and other search websites use specific formulas to assess a website’s popularity and relevancy. When “marketing” a website, our aim should not be to “outwit” Google, but merely to produce content that is supportive to and facilitates the indexing, collation, and sorting of an unbelievable, ever-changing array of information online. Here’s how to facilitate the process:
- Start with keyword research. Use the Google Keyword Tool or find a tool that serves your own purpose. Many webinars and tutorials are accessible that supply a wealth of information and some of the best tips and advice for getting the best search engine rankings. Many are free or offered at nominal cost.
- Use article and video marketing to distribute and disseminate information in as many places as possible. Two of the best submission tools are Automatic Article Submitter, and Traffic Geyser. These tools provide significant automation leveraging technology to quickly build high value back-links. Your website will quickly outpace your competition and often appear in page 1 organic results. In some cases, your keyword research will greatly facilitate your rise to the top, by selecting “undiscovered” niches. What will be your best previously unknown niche?
- Blogging, using WordPress or equivalent, will assist to improve your website’s standing, and even more if you’re able to select a highly relevant domain name. Micro Niche Finder and similar keyword exploration tools can quickly locate domain availability using a single mouse click. Also when setting-up a blog, a good WordPress consultant can suggest obtainable widgets for search engine optimization and that will instantly create back-links to your blog.
- We suggest using a WordPress blog, since many tools are obtainable to automatically post links to social boookmarking and social media Web 2.0 sites such as Facebook, Twitter, Digg, Mixx and others. Expect to spend some time to establish accounts on the sites that you want to post your links.
Follow these steps and you’ll greatly improve your website search engine optimization. It is surprising how many webmasters do poorly in ranking their sites. Despite the confusion, Google and most search engines do a commendable job in “ranking” the most applicable content. Most of the time, your competition, will be very easy to beat, however!