Video content has become very popular. Studies show that more than 5 billion videos are viewed daily on YouTube. This trend is set to continue growing as more people begin to prefer online platforms for viewing videos as opposed to television. A recent survey revealed that 6 out of 10 people prefer to watch online platforms as opposed to a live television.
Online videos therefore present corporates with great opportunities to communicate with their target audiences. However, there is also a danger of being drowned in the sea of online films and not getting the attention you’re looking for. Over 300 hours’ worth of videos are uploaded to YouTube daily and a total of 3.25 billion hours are watched per month.
With the flood of information on the internet, it can be hard to be heard through the noise. To ensure that your films have the desired impact the following are tips for successful corporate video production.
Top Tips for successful corporate video production
1. Define your target group
Anyone in marketing will tell you that successful marketing is about communicating what value you have to offer to a specific audience. Positioning yourself with a specific audience requires that you understand who your product or service is for and their preferences. This will allow you to tailor your message to suit that specific group of people. Focusing your message on a refined audience will ensure that you have a bigger impact than trying to appeal to general viewers.
2. Tell a story
If you want to engage your viewers, you should appeal to their emotions. There is no better way to do this than by telling a story that your viewers can relate to. Many people appreciate these types of films and never get their fill. You will have your viewers hooked for a long time to come.
3. Show your value
One of the greatest things about corporate video production is that it gives you the opportunities to not only tell your viewers about the value you offer but also show them. They allow you to convey a greater volume of information within a shorter time and in a way that viewers can easily understand and relate to. This is particularly beneficial when you want to show your target audience the intangible benefits of what you have to offer.
4. Create for your customer, not for yourself
One of the biggest mistakes businesses make when producing films is telling a story that they think is important. They ignore what the customer wants and talk about themselves. If you want your video to have a real impact on your target group of people, create content based on what your target audience prefers and what they need to know about your business.
5. Share your beliefs
The competition for any segment of the market is much higher today than in the past. Consumers have more choices. You, therefore, have to find a way to stand out from the crowd and be noticed. One of the best ways of getting people’s attention is by sharing your beliefs with your target audience. Being transparent with your viewers adds a human touch to your brand and shows them what you stand for. This gives them something they can relate to.
A Video is important for all types of business. Video content is not a trend but a reality due to how people consume content and research online. The high demand for video content will only continue so your business should seriously consider producing strategic, quality videos for your marketing, sales and communications needs.