M.I.F. stands for Monthly – Instant – Future, and is the core philosophy behind Rhys Davies Mafioso Marketing system.
The purpose of this article is to provide you with an overview of the M.I.F. Formula and how using it will help you increase profits as an online marketer.
What follows may seem like a contradictory statement but it is absolutely true. “Online marketing is not hard, but it is difficult”.
What I mean by this is that the overarching principles behind online marketing are extremely simple.
Online marketers are sales people. You sell products or services, either as affiliates selling other peoples stuff or by creating your own products and selling them on the internet.
Most new and aspiring online marketers sell “other people’s stuff” as affiliates because it is the fastest and most uncomplicated way to get started online. You don’t need your own product or even your own website. You simply drive traffic to the vendors’ sales page. Drive enough traffic there and you’ll get paid.
Clickbank, Paydotcom, Commission Junction are just a few of the popular affiliate programs you can join and begin to make money. This is not a hard concept to follow. In fact, it’s exactly how most offline businesses work. Marketing -> Traffic ->Sales.
What makes Online Marketing difficult is competition. There are literally thousands of other marketers pushing the same or similar products and in order to make money you need to stand out from the crowd. You have to find ways to differentiate yourself from the competition and discover how to dominate your particular niche market. That’s the difficult part that the “gurus” don’t tell you but that you soon discover.
What the MIF Formula does is separates the ‘wheat from the chaff’ by providing an online marketing model that is extremely simple and that focuses on the most important aspect of online marketing to you – making money.
MIF is like a 3-legged stool. The philosophy stresses three components of income generation. Monthly Income (sustains your business month to month), Instant Income (use these profits to expand your business) and Future Income (big paydays that lead to retirement).
Most online marketing systems focus on one of the three legs, but fail to coordinate them all in a program that produces a sustainable online business. Hence, most marketers fail, because they do not generate enough profits to make a living online.
The profit stream of their business (and maybe this applies to you) looks like a Sine Curve. It’s up and down, hit or miss, full of peaks and valleys.
Here it is the secret in a nutshell: Create membership sites that give you monthly income, create eBooks and services to give you instant cash, and create large authority content sites for the future profits.