Sites love making money. In fact, who doesn’t? To monetize properly, a site has to grasp the core of PPC operation, it also has to have a distinct visitor presence. The first is taken care by advertising programs and the later is taken care by proper search engine operations. You have to fall within the arc of Google’s preference. If Google loves you, then it will siphon you and a higher visibility means a higher sign-up, it’s all very simple.
Having said this, money making is still very much dependent on proper ads. These ads can come via an affiliate link to a merchant site or else as customized ads from a partner network. You can also place your ads through Google AdSense. The idea is to generate pay-per-clicks either for yourself or for the merchant site that has you as an affiliate.
You have taken great pains to make a web site. You must have hired a content man, a web developer, paid to the online money-transfer units and done a lot of circus to get it up, right from the themes and the server set-up and so on. Is it not correct that your web space venture brings you profit, then why shy from it. Use webmaster affiliate programs to get the best of the monetizing prospect of net.
There are sponsors who pay you for pseudo pop-up and full browser pop-ups. They just insert certain codes in your pages and then their automated display system converts them into full blown ads that will be displayed to the web site visitor once he clicks on those codes.
For each click, your bank account will be credited with income. It might also be that a pop-blocker pushed by certain software does not let the ad partner sites show their full browser ads. Then those ads can be displayed through a pseudo pop-up version. These cannot be blocked. In fact it’s quite intriguing to see the fight between the software and its manipulators.