As more outdated traditional marketing methods fail to bring in good returns for struggling small business owners many are forced to look outside their industries traditional marketing practices.

More and more local businesses are recognizing the viability of the marketing their business on the internet and as a result many business owners have a website up on the internet these days.

However what many local small business owners quickly realize that the mentality of build it and they will come simply does not work on the internet. There are specific steps you must take and certain elements you website needs to have if you want to effectively grow your business using online marketing strategies.

Besides having a website that looks professional and functional you need to identify and design your site around appropriate locality related keywords. Once you have identified these related keywords you want to make sure you include them in the content within your website and in your Meta tags and descriptions.

These will help your website show up in the search engine results when someone types in your chosen keywords.

There are many ways you can start promoting your website, the two most common ways is though paid advertising methods like pay-per-click or pay-per-view advertising which is a state or the art advertising platform allowing you to only pay for your ads when someone clicks on them or are shown to x number or people.

The second popular strategy is SEO or search engine optimization; this is simply optimizing your website so it shows up in the top positions for your chosen keywords in the search engines like Google.

There are pros and cons for both of these methods and one method may be better based on your type of business and focus however ultimately both strategies should be employed.

Source by Samuel M Stone