Choosing your book name right you can massively increase chances of your book’s exposure on search engines (such as Amazon and Google).

On the Internet using “right words” has a huge importance. One word or sentence can make a massive difference on your book sales.

There are four components you must consider when choosing your book name:

1) Your book name must be appealing

2) Your keywords (book name) must be monetizable

3) Your book name (keywords) must have reasonable amount of searches

4) You book name (keywords) can’t be too competitive

It is not enough if you get one of these right. You need to try to get them all right. Let’s look each point individually.

1) You book name must be interesting

Your book name must be interesting and it must reflect the content of your book. Just imagine, if you sell a book called “Funny Dog Pictures” but the content is about cars, you would get lot of refunds, bad reviews and complains.

Or, think that your book name would be “Blaa Blaa Blaa”. Would that really be interesting tittle? I don’t think so.

When people are looking to buy a book they are looking to resolve a problem or get pleasure. “Blaa Blaa Blaa” does not address any problem.

2) You book name must be monetizable

Your book name must be monetizable. People who type “Funny Dog Pictures” on Google are probably only looking for a quick laugh online but they wouldn’t be interested to buy book of that name.

For fiction books it can be little bit difficult to choose “a monetizable” name, but for non-fiction books its much easier.

The best thing to do is go to Google Keyword tool (a free tool) and type your keyword on search box. Next, check Google’s AdWords cost-per-click price and see if people paying for your keywords? If they are, you know that somebody is already making money with those keywords. That is a good sign.

The keywords which have high cost-per-click can be often also quite competitive on search engines, but more about that later.

A good rule is to choose a set of keywords that has cost-per-click over one dollar. That is not always possible, but if you can find such set of keywords, great.

Another great tip is that add “How to” in front of your keywords. For example, if you set of keywords is “House Training Puppy” turn it into “How to House Train Your Puppy”. Adding “How to” in front of your keywords you find often that your keywords are less competitive but have more searches.

3) Your book name (keywords) must have reasonable amount of searches

This is tricky one. How much is a reasonable amount of searches?

I never go after a keywords which have less than 1000 exact monthly searches. I like to look for keywords which have around 2000-5000 exact searches.

How to check the search volume? Go to Google’s Keywords tool and type your set of keywords on search box and choose “exact matches”.

4) You book name (keywords) can’t be too competitive

It is very difficult to find keywords which don’t have competition: Unless you are writing a book about “How to Paint Cars With Cookies”. With that set of keywords it would be easy to rank #1 on Amazon and Google, but it wouldn’t comply with our earlier criteria of a good keyword set.

So, we must accept that there is competition. The trick is to choose a set of keywords which has reasonable competition. But, what is reasonable competition?

Do a KEI value analisis.

KEI-value stand for Keyword Efficiency Index and it measures the demand for keyword against competition. In other words, it measures how many searches there are visa versus how many webpages compete of that set of keywords.

Here is how you calculate KEI:

1) Monthly Searches / 30 = X

2) Multiply: X * X = Y

3) Divide Y by competing web pages (broad search on Google)

Let’s do an example.

A keyword set has 1000 monthly searches and there are 50.000 competing webpages.

1000/30 = 33,3

33,3*33,3 = 1109

1109 / 50.000 = 0,022 (KEI)

Higher the KEI value, better it is for you. In other words, keyword has relatively more demand (searches) than competing webpages.

Try to find a golden nugget and search for keywords with KEI-value over 1, preferably even higher.

Summary

Book marketing is much more than only choosing your book name. Choosing your book name is just first step.

If you find it very difficult to come up with a “good” book name don’t worry, because there are tons of other strategies how to you can market your book.

Marketing your book on the Internet is a matter of success or failure.

A good book (content) is not enough. You need to market your book and do it right way. The old methods, such as going to book signing events and trying to get reviews for local newspapers are very time consuming. There are much better and more effective ways to market books nowadays, thank’s to Internet.



Source by Oskari J Ohman