These days, a website is not merely a bunch of web pages linked together to give information about you and the services/products that you deal with, but, essentially, it is one of the most important marketing tools to create an image for your organization.
A few years back, the websites were only meant to fulfill online presence needs but gradually when people started to spend more and more time online, there was a whole new shift towards making websites a bit more user-friendly necessitating the relevancy of its content to give accurate information to its users. In fact, the relevancy of content has been further emphasized by Google via its famous updates- Panda (2011) and Penguin (2012).
A good website designing company should know the very objective behind having a website to prepare the design theme around a content strategy to leverage the website so that it has good chance in SERPs (Search Engine Results Pages). Developing the design theme having prior idea about the kind of content that the website should be having is very much in these days. Thus mere emphasis on design aspect while not including content aspect to develop the design theme around is not a good strategy when content is all too important these days. Call it search engine domination, or they are merely following on what the users really want these days, a prior content strategy for a website is how a good website designing company works these days. They also make use of the latest technologies like HTML 5, CSS 3 to ensure that the website is relevant and has good chance to be found online since these new technologies are search engine friendly.
Thus, a good website designing company not only knows how websites are designed but also knows that they are relevant as well. So, one of the major criteria while choosing a website design company is that it should emphasis on using the latest and relevant technologies, and, of course, how it presents your website to make it user-friendly and engaging.
A few relevant points that you should keep in mind for your website and which can be discussed with your website designing/content providing company could be-
- Navigation system
- Website Load time
- Regular Content updation
- Search engine friendly design/code
You should also look at their past website projects and how likely their existing customers recommend them can really tell you a lot about if the website designing company can actually deliver for you. Though it’s not an all too important a criterion, but you can also check if they are actively participating in various forums related to their field and if they are also maintaining a blog and updating it frequently? Some website design companies do create a blog out of fanfare to follow the lines but never bother to update it after initial bursts. So, there are plenty of things to check before you can zero in on a website design company for your dream website.
The above lines just discuss the ‘in things’ and how sync a web designing company is with World Wide Web to get the best for your website.